AutoBeta(AutoBeta.net)12/16 Report--

The price of Xiaopeng car is reduced for the third time in this month! A few days ago, Xiaopeng announced that the price of its Xiaopeng G6 is reduced by 10, 000 yuan, with a time-limited price range of 19. 99 yuan to 266900 yuan. At the same time, for consumers who order 700Compact 755 models, they can enjoy an optional fund of up to 5000 yuan and a 50% discount on 20-inch sports wheels.

It is understood that the Xiaopeng G6 is the fifth production car of Xiaopeng, which officially went on sale on June 29th with a price range of 20.99-276900 yuan. The Xiaopeng G6 is the first model under the "rocking" architecture of the Xiaopeng SEPA2.0, offering two-wheel drive and four-wheel drive power, equipped with an electric tail and lidar, and was officially unveiled at the 2023 Shanghai International Auto Show against the Standard Tesla Model Y. In terms of power, the Xiaopeng G6 will provide two-wheel drive and four-wheel drive power, of which the two-wheel drive version of the maximum power 218kW, peak torque 440N ·m; four-wheel drive version of the comprehensive power 358kW, comprehensive torque 660N ·m.

At present, the Xiaopeng G6 is the best-selling model under Xiaopeng Motor. Taking November sales as an example, Xiaopeng delivered 20002 new cars, setting a new monthly delivery record again. Xiaopeng G6 sold 8756 vehicles in June, accounting for 43.7% of the total sales in that month. Xiaopeng G9 was 5778, Xiaopeng P7 was 2990, and Xiaopeng P5 was 2523.

Earlier, the prices of Xiaopeng P7 and Xiaopeng G9 were reduced on December 8 and December 13 respectively, with a maximum discount of 26000 yuan for all Xiaopeng P7i models and 224900 yuan for Max models. Xiaopeng G9 can enjoy a year-end discount of up to 19000 yuan. It is understood that the 2024 Xiaopeng G9 launched on September 19, the new car positioning medium and large SUV, a total of 5 models, the price range is 26.39-359900 yuan.

Xiaopeng's price reduction has attracted much attention because it is the only company in "Wei Xiaoli" that has publicly reduced its price, and the reason behind the price reduction is, on the one hand, the crazy volume of the major automobile companies, which further threatens Xiaopeng's market position under the background of exchanging profits for sales. Xiaopeng P7i price reduction is to some extent to ensure market competitiveness, while Xiaopeng G6 and Xiaopeng G9 are as hot as possible to ensure hot sales in the market.

Towards the end of the year, more and more car companies begin to reduce prices to seize the market, and hope to achieve the annual sales target as much as possible. According to the preliminary calculation of the Tramway report, as of December 8, more than 15 auto brands, including BYD (including Ocean net / Dynasty net), Changan Automobile (including Qiyuan / Deep Blue / Auchan), Zero running Motor, Jiyue Motor, Geely Automobile, Nahan Automobile, Zhiji Automobile, Shenlong Automobile, FAW Toyota, etc., have launched "price reduction and promotion" policies, including official reductions, time-limited promotions, time-limited subsidies and other forms. The models involved are mainly new energy vehicles.

Behind the price reduction promotion, we still hope to achieve the goal as much as possible. Among the 11 new energy vehicle companies counted by the Tramcar report, in fact, only ideal cars have achieved the target of annual sales of 300000 vehicles, while other models are still far from the target. BYD sold a total of 2.672 million vehicles in the previous November, with a target completion rate of 89%. 328000 vehicles need to be sold in the last month to achieve the target. But BYD is also the only company after the ideal car that can hope to achieve the set goal, while Xiaopeng's sales completion rate is only 60%, which is likely to fail.

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