AutoBeta(AutoBeta.net)12/16 Report--

Since Xiaomi announced the construction of the car, the development of Xiaomi car has attracted the attention of people inside and outside the industry.

Today, the official Weibo of Xiaomi Automobile Technology Co., Ltd., which is certified as Xiaomi Automotive Technology Co., Ltd., launched. The Weibo has not released any news or set up an avatar. It is worth noting that after Xiaomi's official Weibo was launched quickly, it showed that "the user does not exist" only minutes later. For the official operation, many netizens said they could not understand it.

In fact, on Oct. 9, the official Wechat official account of Xiaomi Automobile was officially launched. As can be seen from the official account, the certification body is Xiaomi Automotive Technology Co., Ltd., which completed the certification on September 21. Interestingly, the account was also not found soon after it was launched. Some netizens have pointed out that the reason why it cannot be found is that the official setting "does not allow users to search by name" in the background. If you want to follow, directly search the WeChat account "gh_9fbb6f83439e" corresponding to the official account and you can find the corresponding official account.

Although the official Weibo of Xiaomi car was launched in a hurry, it could not be found. But there is no doubt that the Xiaomi car is coming. Recently, there is more and more news about the market of Xiaomi cars. Of course, this has something to do with the appearance of Xiaomi's first SU7 in the latest issue of the Ministry of Industry and Information Technology's declaration catalogue. earlier, many netizens were worried about Xiaomi's car-building qualifications, but with the exposure of Xiaomi SU7's declaration information, it also means that Xiaomi's biggest trouble has been dealt with. Beijing Automobile Group off-road vehicle Co., Ltd. has been found to do OEM to solve the problem of production qualification.

As can be seen from the earlier declaration chart, the first model of Xiaomi car is positioned as a pure electric car, which is divided into SU7 and SU7 Max models. In terms of appearance, the appearance of the millet SU7 is relatively simple, the body is a slip-back styling design, the outline is similar to the Porsche Taycan, the rear is collocated with a penetrating taillight group, the tail logo is "xiaomi" pinyin style, the lower left corner is the "Beijing millet" logo, and the lower right corner is the "SU7" logo.

After the debut of the first model, Xiaomi officials have recently been doing some publicity and sales channels for the launch of Xiaomi cars. On the recruitment platform, we can see that Xiaomi Automobile has opened a number of positions related to automobile sales in many places, including Xiaomi store manager, direct customer sales, new energy vehicle sales director, retail market manager and other positions.

At the same time, Xiaomi Automobile has set up technology companies in many cities since December, including Changsha Xiaomi Jingming Technology Co., Ltd., Zhengzhou Xiaomi Jingming Technology Co., Ltd., December 4, Chengdu Xiaomi Jingming Technology Co., Ltd., Foshan Xiaomi Jingming Technology Co., Ltd., Xiamen Xiaomi Jingming Technology Co., Ltd., December 6 Chongqing Xiaomi Jingming Technology Co., Ltd. was set up in Chongqing and Dongguan Xiaomi Jingming Technology Co., Ltd. was set up in Dongguan on December 11. From the point of view of the business scope of these companies, they are all related to intelligent vehicle equipment sales, new energy vehicle sales and other businesses.

In early December, a blogger announced that Xiaomi had "finalised" the launch of the car in Beijing on the 28th of this month. The conference will focus on the new car's appearance and interior design, performance, handling, intelligent cockpit and smart driving, and the pre-sale price of the new car will also be announced. For the news, Xiaomi insiders told the media: the time has not been decided.

According to official plans, Xiaomi's first model will be put into mass production in the first half of 2024. As we all know, building a car requires a lot of money, although Lei Jun has said that there is no shortage of money. But building a car is bound to require a steady stream of funds, and the early stage will also bring a burden to Xiaomi's finance. With the lengthening of the car-building timeline, no matter how much money can afford to lose money for a long time, we may have to speed up the launch of Xiaomi car in order to make Xiaomi car usher in significant progress.

At the same time, the pricing of Xiaomi's first model is also very critical, which is related to whether the model can make a difference in the market. As a reference, with the fierce competition in the new energy vehicle market, the price of medium and large pure electric cars in the domestic mainstream is also constantly going down at the present stage. Under this background, if the pricing of Xiaomi SU7 is too high or is not conducive to its market development.

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