AutoBeta(AutoBeta.net)12/28 Report--

According to the plan, Xiaomi will hold a Xiaomi automobile technology conference with the theme of "leapfrogging" on December 28, which will only announce Xiaomi automobile-related technology and will not release products to the public. At this time, Xiaomi Automobile has also opened official accounts on major social platforms, and its profile picture has been replaced with Xiaomi car logo.

It is understood that Xiaomi announced the newly designed millet LOGO during the second spring product launch on March 30, 2021. The most intuitive change of the new LOGO is that the slightly rounded orange square "MI" logo has become round, designed by Japanese Mesozoic international master of graphic design, director of Japan Design Center, professor of Musashino University of Fine Arts Foundation and MUJI Art Director. It is said that this LOGO took three years to think about and cost 2 million to build. Compared with the original millet LOGO, it only seems to change the rounded corner, but it looks different at first glance. However, in the view of many netizens, they are more worried about whether Xiaomi has been fooled and suggest to call the police to deal with it, but the simple change of the new LOGO has triggered a heated discussion in the market, and its value may have already exceeded 2 million.

Return to Xiaomi car LOGO, which is changed on the basis of Xiaomi LOGO, the super-oval background has been optimized, it has removed the iconic orange, added silver-gray highlights and the black "MI" word in the center of the shadow has also given a glass mirror-like light and shadow texture, looks more three-dimensional, and is different from the flattening design style advocated by many car companies at present. According to the previous declaration chart, Xiaomi SU7 uses the silver gray "MI" mark at the front and the "xianmi" letter at the rear. In addition, there is the word "Beijing Xiaomi" at the lower left of the rear.

On the day Xiaomi released its new LOGO, Xiaomi founder Lei Xuan Xiaomi Group built a car. At the press conference, Lei Jun said: "Xiaomi car is the last major start-up project in my life. I am willing to bet all my reputation and lead the team to fight for Xiaomi car."

On December 27th, Xiaomi Chairman Lei Jun posted a Weibo and poster saying: "We are well aware of the complexity of the automobile industry and that it is not easy to develop. We pay tribute to the forerunners of China's new energy automobile industry." sincerely salute to BYD, Lulai, Xiaopeng, ideal, Huawei and Ningde Times and other companies! Xiaopeng Automobile and BYD all responded.

On December 26th, Lei Jun, founder, chairman and CEO of Xiaomi Group, sent out five messages in succession to warm up Xiaomi automobile technology conference. In the latest tweet, the pricing issues that have attracted a lot of attention from the outside world, as well as the launch date of Xiaomi SU7.

Lei Jun said that Xiaomi SU7 is in the climbing stage of trial production, and it will take several months for Xiaomi to go public. As for pricing, we haven't made a final decision yet. However, it is true that Xiaomi SU7 is a bit expensive, but please believe that what we are doing is "reasonably expensive" and will certainly exceed everyone's expectations in terms of experience.

In response to the netizen's question of "what to mark Xiaomi's first car", Lei Jun said: Xiaomi SU7 does not have an accurate standard vehicle. In terms of drivability and other mechanical qualities, we hope to be comparable to Porsche Taycan Turbo; in intelligence, we hope to be comparable to Tesla Model S

As for why the first car is called SU7? Lei Jun said that SU,Speed Ultra acronym. High performance is the gene of Xiaomi. Tesla said not to build a local car, and we did the same. The performance of SU7 is excellent, and you can look forward to it. As for how to pronounce it, we also discussed it carefully internally, and in the end, we all felt that it was still called "Su Qi", just like calling a friend's name, which was more cordial. In addition, Lei Jun also said that he would introduce why he made a car at the scene.

It can be said that, based on the previous understanding of Xiaomi brand, both "rice noodles" and "passers-by" are looking forward to the real performance of Xiaomi cars, but the competition in today's automobile market is no longer like that before 2020, with the rapid popularization of technology and intelligence. both Xiaomi cars and other players are facing the challenge of technology reserve. Earlier, Lei Jun said that Xiaomi's only way to succeed was to become one of the top five cars in the industry, shipping more than 10 million cars a year, but he also acknowledged that the challenge was daunting.

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