AutoBeta(AutoBeta.net)01/05 Report--

On January 4, Great Wall Motor released KuaiBao for production and sale in December 2023. Data show that the wholesale sales of Great Wall cars in December 2023 were 112502, up 45.27% from January to December, up 15.29% from January to December. Based on the annual sales target of 1.6 million vehicles announced by Great Wall, Great Wall clearly failed to meet its target, with a completion rate of 77 per cent.

According to the data released by Great Wall Motor, it has achieved year-on-year growth both in a single month and for the whole year. Harvard brand, as the sales pillar of Great Wall Motor, is also the weather vane of its sales trend, accounting for more than half of its overall sales. Annual sales increased 16.00% year-on-year, tank brand increased 31.21% year-on-year, Great Wall Automobile brand is the biggest increase.

The Harvard brand sold 715188 vehicles in 2023, an increase of 16.00% over the same period last year, of which Harvard New Energy sold 77461 vehicles for the whole year. Great Wall did not report specific model sales. According to the sales trend of the top 11, the Harvard brand's top-selling model is still the Harvard H6, with wholesale sales of 241700 vehicles, followed by 133900 Harvard Dogs. As for the Harvard fierce dragon / fierce dragon MAX model, which was launched in the first half of the year, it was 29400, and sales have declined in recent months. In addition, Harvard's new model, the Harvard Raptor, is equipped with 1.5T+Hi4 intelligent four-wheel-drive electric hybrid technology, and monthly sales remain at more than 5000.

The tank brand led the growth of Great Wall cars, with sales of 162500 vehicles in 2023, an increase of 31.21% over the same period last year. At present, tank brands sell models including tank 300, tank 400, tank 500 and tank 700, of which tank 300 is the main selling model, and tank 700 and tank 400 are new cars that have just been launched. For the tank brand, its main sales come from tank 300. the cumulative sales are 99900 and 38100, and the performance of other models is mediocre. How to improve the sales of other products is also an important task for the tank brand.

By contrast, the performance of the Euler brand is mediocre, with three models currently on sale, including Euler cats, ballet cats and lightning cats, of which Euler cats account for 80% of sales. After entering 2023, the Euler brand has not yet launched a new car and still relies on Euler good cats to maintain overall sales, compared with the smaller size of ballet cats and lightning cats. According to the data, the cumulative sales of the Euler brand in 2023 was 108500, an increase of 4.35% over the same period last year, making it the smallest increase in the Great Wall brand.

Since the launch of the Blue Mountain model, Wei Brand has finally achieved growth, with sales of 41600 vehicles for the whole year, an increase of 14.35 per cent year-on-year. Combined with sales in the previous November, nearly 70 per cent of Wei's sales now come from Wei Lanshan, which went on sale on April 13, 2023, with a price range of Rmb27.38-308800, with other models performing particularly poorly. In addition, Wei brand will launch the first MPV-- Wei brand Gaoshan in 2023, but in the face of the increasingly competitive MPV market, sales of Tengli D9, extreme krypton 009 and other models have increased, and it is unknown whether Wei brand Gaoshan can become a new popular model.

Great Wall Automobile, which is in the critical stage of new energy transformation, with the introduction of more and more new energy models, the existence of its domestic new energy vehicle market is getting stronger and stronger. Data show that a total of 262000 new energy vehicles were sold in 2023, an increase of 98.74 percent over the same period last year.

At the same time, Great Wall Motor is also accelerating the promotion of overseas markets. Statistics show that 316018 units of Great Wall Motor were sold overseas in 2023. It is understood that, including Ola good cat, Hafer H6 HEV and tank 500 HEV and other models, listed in Brazil, Vietnam, Indonesia and other overseas markets. With the expansion of overseas business, the overseas market is also expected to become a new growth point of Great Wall automobile sales.

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