AutoBeta(AutoBeta.net)01/17 Report--

In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, "Automotive Industry concern" obtained the ideal automobile new SUV-- ideal L6 declaration map, positioning the medium-sized five-seat SUV, produced by Beijing ideal Automobile Co., Ltd.

According to the previous official information, it is located under the ideal L7, is a family intelligent luxury of less than 300000 yuan, the relationship between SUV,L6 and L7 is similar to that of L8 and L9, L6 is luxury, SUV,L7 is the flagship five-seat SUV, the former is medium-sized SUV, the latter is medium-and large-sized SUV. In terms of size, the ideal L6 is 4925/1960/1735mm, the wheelbase is 2920mm, compared with the ideal L7, the length, width and height are 5050/1995/1750mm, the wheelbase is 3005mm, the ideal L6 is obviously smaller.

In terms of appearance, the design style of the ideal L6 is highly consistent with that of the ideal L7. The new car adopts the family design style. It can be seen that it has the family standard penetrating daylight, but the style details will be optimized. The front face adopts a closed middle net design, with LED split headlights on both sides, the upper part is the through daytime driving lamp, the lower side is the headlight group, and the front enclosure of the vehicle is the engine heat sink. The style is different from the L7. The difference between the side of the body and the L7 is also very slight, the size of the front door becomes smaller, the space in the front will be compressed, the size of the whole body is not small, and the side waistline of the new car is different. At the rear of the vehicle, the through taillight is still used, the license plate is still at the bumper, and the size of the whole rear door is not small.

In terms of interior decoration, it is expected that the layout of the ideal L6 center console is consistent with that of the ideal L7, and the overall design style is simple, with a suspended double screen design running through the copilot, the central control screen is dominated by driving information, and the auxiliary driver screen is dominated by entertainment information. and driving-related information is on the display above the steering wheel. The difference with the ideal L7 lies in the body size, the ideal L7 positioning medium-sized five-seat SUV, the ideal L6 positioning medium-sized five-seater SUV, the back row space is more compact.

In terms of power, the ideal L6, like other ideal L-series, adopts incremental hybrid drive, with a 1.5T four-cylinder engine as the extended range system, with a maximum power of 113 kilowatts, and with front and rear motors as the active power source. battery suppliers still come from Ningde era and Xinwanda. It is worth noting that this declaration is the lithium iron phosphate battery version, as for whether there will be a ternary lithium battery version in the future, we can pay attention together.

On the whole, the ideal L6 still continues the ideal family design style of the car, which is difficult to distinguish from the appearance alone. This design concept is similar to the relationship between Apple IPhone (iPhone 15/iPhone 15 Plus/iPhone 15 Pro/iPhone 15 Pro Max), which lies in the difference in size and configuration. Of course, this doll-like design concept has also been criticized by many netizens, but the advantage is that the ideal L8 after the replacement of the ideal ONE is successful, while other models can be replicated with similar design styles, reducing difficulties in choosing and choosing suitable products according to their own needs.

In addition to the ideal L6, the ideal car also declared the new L9, L8, L7. According to previous news, the new L-Series will be released and delivered in March and will be upgraded mainly for configuration. In order to clear the inventory, the cash L series models launched preferential activities, according to different model versions in the range of 35000-38000 yuan.

At present, ideal cars on sale include L7 (31.98-379800 yuan), L8 (33.98-399800 yuan) and L9 (42.98-459800 yuan). Among them, L7 and L8 are medium-and large-scale SUV,L9 and large-scale add-on hybrid SUV, while the ideal L6, which will be released in April, is the medium-sized SUV, which has the lowest positioning and is the first model priced less than 300000 yuan.

Retail data show that the ideal L7 sales in 2023 are 134100 and the ideal L8 is 118000, surpassing the BMW X5's 92100, making it the best-selling medium and large SUV. The ideal L9 is 114400 vehicles, which is the best-selling full-size SUV. If nothing happens, as the first model under 300000 yuan under the ideal car, the ideal L6 will become the new popular model of the ideal car.

In addition to the ideal L6, three all-electric models will be released in 2024, of which the first all-electric MPV--MEGA will be officially released on March 1, 2024. Previously, Li Xiang said that the goal of the ideal MEGA is to become the first selling product of more than 500000, regardless of energy form and car body form.

On January 1st, ideal was the first to release December 2023 delivery data. Data show that the ideal car delivered 50353 new cars in December 2023, an increase of 137.1% over the same period last year, successfully achieving the target of 50, 000 vehicles per month. As of December 31, 2023, ideal delivered a total of 376030 new cars, an increase of 182.2% over the same period last year.

However, at present, the ideal car is also under sales pressure, and the biggest competitor is AITO. Since its launch, the new M7 has continued to sell well, and its monthly sales have exceeded the ideal L7/L8 to become the best-selling medium and large SUV. Sales in the first two weeks of January, for example, sold 12800 units a week, exceeding the ideal car's 11000.

According to Auto later, the company expects to sell 600000 vehicles for the whole year, with new M5 and M8 models expected to be launched this year, while ideal Motor expects to sell 800000 vehicles in 2024. Ideal MEGA, the first all-electric model, will be launched in March, ideal L6 will be launched in April, and two other all-electric models will be released in the second half of the year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat