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At the 2023 Guangzhou Motor Show, Beijing Hyundai officially unveiled the fifth generation Shengda. As a replacement model, the car adopts a brand-new design style, breaking the inherent impression of Shengda in the past, and the overall shape is very square and strong. As a reference, the cash domestic Shengda is equipped with 2.0T power, and the guiding price range is 202800-272800 yuan.

In terms of appearance, the new generation of Shengda uses a new design language, and the appearance uses more straight line elements, showing a stronger style, which is different from the rounded shape of the current model. Specifically, the new car uses a narrow bar grille with a central penetrating light belt, and a LED band is added in the middle of the black honeycomb intake grille, and the front bumper also presents an H-shaped visual effect, which improves the visual hierarchy of the car. The interior of the headlight group uses H-type LED daytime driving lights, while similar H-style daylight is added, which greatly enhances the recognition of the vehicle.

From the side, the new car uses angular and slightly raised front and rear wheel eyebrows, together with dense spoke rim shape, making this car stylish and hard core. At the same time, the car also adopts the popular suspended roof design, together with the black roof luggage rack, which not only improves the practicability of the vehicle, but also enhances the sense of hierarchy. In the rear part, the new generation Shengda adopts a brand-new design shape, which tends to be vertical in the shape of the rear cover. the addition of H-shaped taillights on both sides also echoes with the front of the car, and the steering light is located at the lower bumper. The rear window has a pretty good view.

In the interior part, the new generation Shengda interior design style echoes the appearance, with a 12.3-inch central control screen and dashboard, a three-spoke multi-function steering wheel, a penetrating air conditioning outlet and a 6.6-inch touch screen below. further optimize the convenience of driving. In addition, the new car also adopts a shifter structure, which further saves the space under the center console to set up a water cup holder and a wireless charging board.

In the power part, the new car will be equipped with a hybrid system of 2.5T turbocharged four-cylinder engine and 1.6T turbocharged matching motor. The maximum power of 2.5L engine is 194 horsepower, which is matched by an eight-speed automatic gearbox. And you can choose front-drive or four-wheel drive models. The maximum power of the hybrid system is 226 horsepower and matches the 6-speed automatic transmission.

As a medium-sized SUV, Shengda's competitors include Toyota Hanlanda, Ford Ruijie and other joint venture medium-sized SUV. Before that, Hanlanda occupied the joint venture medium-sized SUV market for a long time, and the rest of the brand models mainly competed for market share by price reduction. However, Toyota Hanlanda's life is not as easy as it used to be. Domestic medium-sized SUV products such as Chuanqi GS8, Harvard fierce Dragon MAX and BYD frigate 07 are also gradually increasing. They have also become more direct rivals of Shengda and Hanlanda. Retail data show that Shengda sold 7601 vehicles from January to October 2023.

At the 2023 Guangzhou Auto Show, Beijing Hyundai unveiled the 11th generation Sonata in addition to the fifth generation of Shengda. The design styles of these two models have subverted the perception of the market, especially the Sonata. Due to poor sales in the Chinese market, they directly skipped the medium-term modification, the performance of these two models in the domestic market is very mediocre, Hyundai is eager to subvert the market perception to reverse the decline.

Both Beijing Hyundai and Hyundai Motor Group are well aware of the current dilemma. "in recent years, China's business has become difficult due to a variety of negative factors at home and abroad," said Zhang Zaixun, CEO of Hyundai Motor Group. "in order to enhance the damaged brand image, we will focus on high-performance models." It is understood that Hyundai Motor Group will reduce the number of products provided to China from 13 to 8, focusing on SUV models and the Genisse brand.

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