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2024-09-08 Update From: AutoBeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)03/03 Report--
According to media reports, a SUV--Jeep Renegade under the Jeep brand (that is, the domestic "Freedom Man") will stop production in the US market at the end of this year, but will continue to sell in Mexico, Europe and other markets.
Jeep Freedom Man is currently on sale for 2023 models, the starting price in the United States market is $29445, positioning in the guide below, power, overseas version of Freedom Man standard 1.3T engine + 9AT gearbox powertrain, engine maximum output power 132kW, peak torque 270Nm. After the car is discontinued, the compass, which starts at $29995, will become an entry-level model for Jeep in the US market.
As for why Liberty Man stopped production in the United States, it may have something to do with its poor sales performance in the market.
Liberty Man went on sale in the United States in 2015, and sales peaked at 106600 vehicles, but not for long. Since then, Freeman sales began to decline, with data showing that sales of the car fell to 27500 in 2022. Cumulative sales of the model in the US market fell 35 per cent year-on-year in the first three quarters.
In response to the suspension of production of Freedom Man in the United States, a Jeep spokesman told the media: "as the brand focuses its resources on the growing SUV segment in North America, the company will stop selling Liberty Man in the United States and Canada. Liberty Man is made in Italy and shares the platform with Fiat Fiat 500X." However, the spokesman noted that the car will continue to be sold in other markets such as Mexico, Europe, South America and the Asia-Pacific region.
The Liberty Man model has also had a highlight moment in China. Jeep was officially localized in 2015. in October 2015, Guangzhou Auto Fick introduced the overseas market compact SUV "Cherokee" into China, and listed in the domestic market under the Chinese name "Free Light". The price range is 22.98-315800 yuan. In the second month on the market, sales exceeded 5000, and monthly sales exceeded 10,000 in less than a year. Since then, the Jeep brand has also accelerated the progress of domestic new cars, and within two years, it has successively made domestic models such as the Liberty Man, the Compass and the Great Commander. The localization of the Jeep brand makes Guangzhou Auto Fick usher in a short highlight moment, but it is a pity that Guangzhou Auto Fick has withdrawn from the Chinese market, Jeep has also terminated the domestic process, and the domestic Liberty Man model is currently suspended.
According to reports, the Jeep small SUV Liberty Man will be succeeded by the Avenger model after it is discontinued in the United States, but it has no chance with the domestic market, that is, the car will not be introduced into the domestic market. Jeep Avenger officially launched in January, the first all-electric model launched by the Jeep brand in the European market, and will also offer plug-in hybrid (4xe) and fuel-powered models in the future.
It is worth mentioning that Jeep also announced that it would stop selling free light models in the US, which was halted in February at Jeep's Belvidere Assembly assembly plant in Illinois. Stellantis, the parent company of Jeep, agreed in a new contract with the United Auto Workers (UAW) to reopen the plant in 2027 for the production of medium-sized pickups, the source said.
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