AutoBeta(AutoBeta.net)03/03 Report--

According to figures released by the Federation of passengers on December 8, retail sales in the passenger car market in November 2023 were 2.08 million, up 26.0 per cent from a year earlier and 2.4 per cent from a month earlier, while cumulative retail sales in the previous month were 19.345 million, up 5.3 per cent from a year earlier.

Self-brand retail sales in November were 1.15 million vehicles, up 31 per cent from a year earlier, 1.8 per cent from a month earlier, and a market share of 55.3 per cent, up 1.9 per cent from a year earlier, according to the Federation. With the increase in market share of domestic car companies such as BYD, Geely, Changan and Chery, independent brands grew strongly and their market share further expanded during the year, with a cumulative market share of 52% in the first 11 months, an increase of 4.7% over the same period last year. Retail sales of mainstream joint venture brands were 660000, up 23 per cent from the same period last year, down 3 per cent from the previous year, of which the retail share of German brands was 18.7 per cent, down 0.4 per cent from the same period last year; Japanese brands were 15.5 per cent, down 0.2 per cent from the same period last year; and American brands were 7.9 per cent, down 1.5 per cent from the same period last year.

According to the ranking of retail sales, the top 10 car companies in November were BYD, Geely Motor, FAW-Volkswagen, Changan Automobile, SAIC Volkswagen, Chery Automobile, Guangzhou Automobile Toyota, SAIC General Motors, Great Wall Motor and SAIC GM Wuling. Among the independent-brand car companies, the sales of BYD, Geely, Changan, Chery and Great Wall all achieved double-digit year-on-year growth, with Chery having the highest growth rate.

Chery ranked sixth on the list with sales of 94000 vehicles in November, making it the highest-growing car company on the list, according to retail data from the Federation of passengers. As one of the dark horses with outstanding performance in the past two years, Chery is growing rapidly. Chery sold 1.1977 million vehicles in the first 11 months of this year, up 41.9% from a year earlier, according to official figures, the first time it has sold more than a million vehicles this year. Of course, from the current situation analysis, compared with BYD and other leading new energy car companies, Chery's layout in the new energy field is relatively slow.

In 2023 Chery Science and Technology Day, Yin Tongyue rarely put down cruel words to attract the attention of the industry. Yin Tongyue said bluntly: "in the new energy sector, Chery is up early in the morning to catch up with the evening collection, and is confident that it will rush to the head next year. It will not be as polite as this year, but it will never rely on losses for sales." As far as the highly competitive new energy car market is concerned, it is difficult for Chery to occupy the leading position in the domestic new energy field next year.

Looking back at other automakers on the list, BYD remained the top passenger car seller in China in November, leading a group of independent joint venture brands with sales of 263000 vehicles. In addition, among the top five car companies on the list, Geely Automobile has changed a lot, with retail sales of 170000 vehicles in November, an increase of 34.4% over the same period last year, surpassing FAW-Volkswagen and ranking second on the list. In addition, among independent brands, Changan Automobile and Great Wall Motor also showed good growth in November, with sales of 118000 and 74000 respectively, up 16.7% and 27.7% respectively from a year earlier.

In contrast, the joint venture brand is a different story. Some of the mainstream joint venture brands on the November list are still at a transformational disadvantage, especially Japanese brands. Among the top 10, only GAC Toyota, a Japanese manufacturer, made it into the top 10 and was the only car company to decline, with November sales of 77000 vehicles, down 1.9% from a year earlier, ranking seventh on the list. Guangzhou Auto Honda, Dongfeng Honda and Dongfeng Nissan all fell out of the top 10.

But the decline in sales of Japanese car companies is only a microcosm of joint venture brands. German brand FAW-Volkswagen sold 167000 vehicles in November, up 43.3% from a year earlier. Although the year-on-year increase is second only to Chery, it has been replaced by Geely to third place, while SAIC-Volkswagen rose 24.9 per cent year-on-year to 116000 vehicles, ranking fifth. As for American brands, they can only rely on SAIC GM and Tesla in the Chinese market, but Tesla failed to make the top 10 in November, while SAIC's joint venture brand also survived, with sales up 29.0% year-on-year to 73000 vehicles in November.

Overall, the manufacturers' sales performance in November is still independent brands, while the joint venture brand's "frustration" is related to its lack of prominence in the new energy sector.

The Federation said that in November this year, retail sales in the car market strengthened slightly compared with the previous month, forming a continuous and strong trend of heating up in winter, which is a common trend in recent years. the reason is that the growth drive of new energy vehicles is stronger than the previous month, superimposed on the clearance of small quantities of fuel vehicles.

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