AutoBeta(AutoBeta.net)05/05 Report--

Mazda's sales in China are falling as it continues to usher in executive adjustments. Changan Mazda announced that Mr. Hideaki Tanaka has officially stepped down as president of Changan Mazda Automobile Co., Ltd., and will be replaced by Mr. Nakajima. Mr. Nakajima is the Minister of Global Commodity Marketing of Mazda and Vice President of North American companies.

In February this year, Changan Mazda also announced that Mr. Chuan Shangren, head of China Market support Department of Changan Mazda Automobile Co., Ltd., became vice president and general manager of Changan Mazda sales branch, responsible for sales, marketing and service areas.

It means that the two core positions of Changan Mazda will be adjusted in the first half of this year. In the face of the continuous decline in sales, Mazda must make effective personnel adjustments, and the team led by Nakajima and Chuan Shang is expected to give Changan Mazda a new side.

Due to external and internal reasons, Mazda sales have declined for many months in a row. In 2018, Mazda's sales fell 12% from 2017. In Mazda's report on Chinese market sales in March 2019, it fell 22.8 per cent year-on-year to 18078 vehicles, with cumulative sales of 52466 units from January to March, down 32.3 per cent from January to March 2017. Statistics show that Mazda's sales in China have declined for 11 months in a row.

Mazda has two major sales channels in China. Changan Mazda has sales of four models, of which Onksera, CX-5 and CX-8 are domestic models, while imported small SUV CX-3 is also sold under Changan Mazda, while FAW Mazda has sales of Atez, CX-4 and MX-5 RF.

Akuhiko Watanabe, executive director of Mazda and chairman of Mazda China, made it clear that "FAW Mazda and Changan Mazda will not merge, and Mazda has no such consideration at present."

Mr. Watanabe also said that there are two main specific measures to boost sales: one is to meet consumer demand and boost sales in the second half of this year through the launch of a new generation of products such as a new generation of MAZDA3. Second, Mazda will continue to adhere to "value sales", fully reflect the product advantages of each Mazda car, and let consumers sincerely identify with, accept and buy the brand and car-building concept, so as to solidly increase sales.

Awkwardly, the online evaluation of Mazda is not bad, but the actual situation is "you buy I recommend, really buy I will not buy" type, sales have been given the answer.

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