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The list of brand sales of new energy vehicles has been released in the third week of 2024 (January 15 to January 21).

Judging from the ranking of the list, the top three car companies in weekly sales are BYD, Tesla and Wuling respectively. Among them, BYD continued to top the list with weekly sales of 40400 vehicles, while Tesla and Wuling sold 11700 and 8500 vehicles respectively. Ideal cars and Q & An are not far behind, with sales of 7600 and 7300, respectively.

In addition to the top five, Changan, Ian, Volkswagen, Deep Blue and Galaxy are also in the top 10, of which Volkswagen is the only German brand on the list, ranking eighth with sales of 3800 vehicles in the new week. Galaxy's sales of 3000 vehicles, ranking last on the list. Galaxy brand belongs to Geely Automobile, which mainly covers the blank of Volkswagen mainstream hybrid market of 15-200000 yuan. Up to now, Galaxy has two models: Galaxy L7 and Galaxy E8. Among them, Galaxy E8 launched five models on January 5, with a price of 17.58-228800 yuan. The car is based on SEA vast structure, positioning pure electric medium-sized cars, with rear-drive and four-wheel-drive versions. Support 800V fast charge, maximum battery life 665km.

In terms of the new power brand sales list, ideal car, Q Jie and Deep Blue are respectively in the top three. Among them, the ideal car re-led the new power list with weekly sales of 7600, followed by 7300. Compared with the previous two weeks, the sales of ideal car and Q & J have both increased, and the gap between the two is gradually narrowing.

It is worth mentioning that in the first week of 2024, the ideal car has been asked to surpass. For comparison, from January 1 to 7, the weekly sales were 5900 and the ideal was 4300; from January 8 to 14, the weekly sales of ideal and ideal were the same, both at 6800.

However, according to the cumulative sales list in the first three weeks of 2024 (January 1 to January 21), ideal car's long-standing position at the top of the list has been replaced by the question. Data show that from January 1 to January 21, Q & J led the new power list with sales of 20100 vehicles, while ideal cars ranked second with 18700 cars, a difference of 1400. According to previous reports, the annual sales target for the new year is expected to be 600000 units, while the ideal car is 800000.

"Automotive Industry concern" believes that the increase in sales of ideal cars in the new week may be related to the price reduction of its models. In November, ideal announced on Weibo that "the configuration of ideal L-series models will be updated, and 2024 models will be released in March and delivery will begin. At the same time, with the Spring Festival approaching, ideal Automobile will launch special offers for 2023 models." According to the existing news in the terminal market, ideal L7/L8/L9 offers discount activities throughout the department. Ideal car stores reveal that according to different model versions, the price reduction ranges from 35000 to 38000 yuan. In particular, the starting price of the ideal L7 dropped directly to 286900 yuan, falling to less than 300000 yuan for the first time. For the Shanghai area, ideal Automobile also has a 10,000 yuan "Shanghai license" subsidy, which expires until the end of January. With regard to the news of the price reduction, ideal Motors responded to the media that the car purchase discount for 2023 models is in response to the increasing price competition of three luxury brands (Mercedes-Benz, BMW and Audi). On the other hand, it is through the time-limited Spring Festival preferential policies to start the transition of product updates ahead of time. "starting from the fourth quarter of 2023. Ideal car starts the transition of product renewal ahead of time through price concessions."

Back in the third week (January 15 to January 21), among the other top five brands by sales, Deep Blue, Polar Krypton and Zero sold 3200, 2800 and 2700 cars per week, respectively. In addition, Xilai, Xiaopeng and Najia are also in the top 10, with weekly sales of 1900, 1800 and 1500, respectively.

In terms of luxury brand sales list, BMW, Audi, Mercedes-Benz and Tesla all sold more than 10,000 vehicles, 19200, 18700, 15700 and 11700 respectively. In addition, ideal cars entered the top five, making it the highest-ranked Chinese luxury brand on the list. Overall, in the luxury car market of more than 300000 yuan, including traditional fuel vehicles and new energy vehicles, the ideal car has steadily ranked in the top five, and it is getting closer and closer to BBA, becoming one of the biggest dark horses in Chinese car companies. As for whether the ideal car can become the first luxury brand in China, it will take more time to verify. In the list, outside the top 5, Q, Cadillac, Lexus, Volvo and Polar Krypton cars were shortlisted in the top 10.

After entering 2024, the major car companies have given more ambitious sales targets, while the new energy vehicle industry accelerates the survival of the fittest, in this context, the competition among car companies will become more and more fierce.

According to the latest data from the Federation of passengers, retail sales in the domestic passenger car market were 1.227 million units from January 1 to 21, up 46 per cent from a year earlier and down 4 per cent from a month earlier. According to another report, Chen Chuan, director of the China Automotive data Energy Saving Strategy Research Office, estimated that the overall growth rate of terminal retail sales in the domestic passenger car market this year would reach 3.2%, and sales were expected to increase by 700000 to 22.5 million vehicles. Among them, sales of new energy passenger vehicles were 9.68 million, an increase of 29.9% and a penetration rate of 43%.

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