AutoBeta(AutoBeta.net)03/03 Report--

On January 25, the new generation of BMW 5-Series long wheelbase version was officially launched, and a total of new models were launched, with a price range of 10,000 yuan for the fuel version, 10,000 yuan for the mixed version and 10,000 yuan for the pure electric version. As a replacement model, the new BMW 5-Series adjusts its appearance and interior design, provides fuel version and plug-in version in power, and introduces a pure electric version of BMW i5 (code name G60 BEV). As a reference, the guide price of the current BMW 5-Series long wheelbase version is 43.65-562500 yuan.

In terms of appearance, the new BMW 5-Series continues the design style of overseas models as a whole, retaining the slender posture of the BMW 5-Series, and the detailed design will not be as exaggerated as the BMW 7-Series. Compared with the current model, the front grille of the new BMW 5-Series is slightly larger, but not as exaggerated as the BMW 7-Series, with champagne gold around and around the front grille, which enhances the sense of luxury to some extent. The new car does not use the BMW 7-Series split headlamp design, but for the use of a more simplified "double arrow" LED headlamp group, making it more in line with the minimalist aesthetic trend of the current era.

On the side of the body, the profile and profile of the brand-new BMW 5-Series are very simple, the semi-hidden door handle flush with the door, and the flattened roof antenna make the side of the BMW 5-Series look smoother. The iconic "Huo's corner" of the rear door is integrated with the C-pillar. This idea is reflected in the current BMW 3-Series and 7-Series, and the Huo corner of its C-column triangular window position is more obvious. The window frame decoration lines are expected to provide piano black or chrome-plated styles, with a new number "5" logo at the corner of Huo's corner. In the rear part, the shape of the redesigned taillight is more recognizable and integrated with L-shaped chromium plating decoration, highlighting the luxury attribute of the vehicle.

In terms of size, the length, width and height of the new car are 5175/1900/1520mm and the wheelbase is 3105mm. For comparison, the length, width and height of the current BMW 5-Series are 5106/1868/1500mm and the wheelbase is 3105mm. Overall, the overall size of the new BMW 5-Series has been improved compared with the current model, but the wheelbase remains the same.

In terms of interior decoration, the new BMW 5-Series uses the latest design style, with a 12.3-inch + 14.9-inch double screen design, which can also be seen on the BMW 7-Series. At the same time, it is equipped with a flat-bottomed multi-function steering wheel, following the principle of "Shy Tech" invisible technology, the number of physical keys of the whole vehicle has been greatly reduced, and the center console has indeed simplified a lot compared with previous models. In addition, the new car will also be equipped with embracing interactive light belt, hidden air conditioning outlet and light belt design into one, making the visual effect of the car more simple.

It is worth mentioning that the new car will be equipped with a rear suspended giant screen, this luxurious configuration from the BMW 7-series will become an exclusive option for the domestic long-wheelbase version of the 5-series, the screen size is 31 inches, the resolution is 8K, and supports real-time interconnection. Not only that, the new car will also be equipped with high-end configurations such as Bowers & Wilkins surround sound system and four-zone automatic independent air conditioning (with independent control panel in the back row). Finally, the back of the front seat will also be equipped with the Chinese character "five" exclusive logo to further highlight its special identity as a domestic version of the model.

In terms of power, the new BMW 5-Series family will offer a wide range of powertrains for users to choose from, including the fuel version and the plug-in hybrid version, which is expected to continue to carry a 2.0T engine + 8-block self-contained gearbox, while the all-electric version of the BMW i5 will be launched for the first time, matching the fifth-generation eDrive electronic four-wheel drive system with a maximum power of 590 horsepower and a peak torque of 820 Nm.

The BMW 5-Series, a medium and large car owned by BMW, was first unveiled at the Frankfurt Motor Show in 1972 and has been updated to the eighth generation. In the Chinese market, the BMW 5-Series has experienced four generations of E60, F18, G38 and G60 since it was made by brilliance BMW in November 2003, and has established an unshakable position in luxury medium and large cars. Terminal sales data show that brilliance BMW sold 706500 vehicles in 2023, ahead of Beijing Mercedes-Benz (589000) and FAW Audi (615600).

The main competitors of BMW 5-Series are Audi A6L and Mercedes-Benz E-Class. Due to the replacement of Mercedes-Benz E-Class and BMW 5-Series, sales of both models are not as good as Audi A6L in 2023, with a total of 148100 and 134500 vehicles sold. Audi A6L is 176000.

In the medium and large car market, the three major BBA models still have a relatively stable market position, but now the domestic passenger car market has been turned upside down by the car-building forces of major Chinese brands, and the days of traditional luxury brands such as BBA in China are actually not easy, which can be seen from the end-of-market offers of various brands. With the launch of the new domestic 5-Series and i5, we can see the importance BMW attaches to the domestic market: the addition of various technical configurations and the decentralization of design solutions from the brand's flagship have made the car attractive enough to attract people's attention. but today's domestic consumers have been cultivated by a variety of comfortable configurations and high-tech equipment, can the domestic brand-new BMW 5-Series win everyone's attention in the market?

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat