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On January 25th, Ford Bronco official announced the Chinese name "Ford fierce Horse". Officials said that Bronco was originally intended to be a heroic Mustang in the western United States, famous for its unyielding and untamed wildness. The reason why Ford Bronco is called Ford Rima in Chinese is that "strong" represents hard core cross-country strength, inexhaustible energy, and is the true word of pure bloodline. While the Ford fierce horse uses a horse with its hind feet in the air as the LOGO, it says: the logo design of the front foot landing and the rear foot flying reflects the attitude of not being tamed, the inherent wildness, and the release of the spiritual core of the Ford fierce horse, which is fearless and refuses to be tamed. Its rear hoof rises upward, showing strong performance and hard-core cross-country ability.

At present, the domestic Ford Bronco model has been declared in the Ministry of Industry and Information Technology in September 2023. It is understood that Ford Bronco positioning hard off-road models, domestic Ford Bronco will be produced by Jiangling Ford, the car will be officially released on January 29th, and will be officially launched at the 2024 Beijing Auto Show.

According to the previous declaration chart, the domestic Ford Bronco has the original American rough feeling, the overall appearance is hard and retro, the square outline design is adopted, the retro round headlights extend to the through-type front grille, the word "Bronco" is directly embedded in the intake grille, and the logo of FORD is added, and the degree of recognition is very high. There are trailer hooks commonly used off-road in the surrounding area, with large-size all-terrain AT tires, protruding wheel eyebrows and exposed rear-hanging spare tires to further enhance the hard cross-country flavor of the whole vehicle. On the side of the body, the shape of the new car looks equally square, with smooth and strong lines and a black door handle. Unlike the traditional SUV, the new car offers a detachable roof and side doors, a standard cloth soft roof for easy opening, off-road tires and a front and rear bumper, and 17-inch bright black rims embedded with rivets to make the new car look more rugged. In terms of size, the length, width and height of the new car are 4800 (4825) / 2070/1990mm, and the wheelbase is 2950mm. In the rear part, the new car uses a full-size external spare tire, a long strip taillight group design on both sides, a prominent bumper at the bottom, a side opening of the rear door, and the rear is marked with the words "Liema" and "Jiangling Ford". The declaration information shows that the rear traction device can be selected for the new car.

In terms of interior decoration, with reference to the previously public interior decoration, it is expected that the new car will continue the overseas model design style, with a classic "T" layout, equipped with a semi-LCD instrument and a 12-inch central control screen, and the air conditioning control area of the brand new Bronco below the central control screen. In terms of power, the new car is equipped with a 2.3T turbocharged engine provided by Changan Ford, with a maximum power of 202 kilowatts, and the transmission system is expected to match 10-gear automatic gearbox and four-wheel drive system.

Ford Bronco has a long history. As early as 1966, Ford launched the first generation of Bronco, only four years later than Ford Mustang. Both names mean "Mustang". The difference is that the Ford Bronco focuses on the hard SUV market, while the Ford Mustang focuses on the sports car market, and the former mostly refers to the Mustang in the western United States, which is tough and difficult to tame, so the Ford Bronco is called a "fierce horse" by domestic fans. However, Ford Bronco did not develop as well as Ford Mustang. It stopped production only four years after the launch of the fourth generation model in the 1990s. Ford Bronco also gradually retired from the historical stage and did not make a comeback until July 2020.

At present, the Ford Bronco on sale in China is the sixth generation model, which introduces sales by parallel import, and the price range is 500000-800000. With the localization of the car, the new car will compete with hard off-road models such as Jeep Horse Shepherd, brand new Toyota Prado, equation Leopard 5 and so on. As for the domestic price? It is expected to be in the range of 30-400000 yuan.

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