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On January 29, the domestic Ford Marines officially made its debut. Ford Riema is Ford Bronco. On January 25th, Ford Bronco officially identified its Chinese name as "Ford Reed Horse." the new car is a hard off-road model, produced by Jiangling Ford, and is expected to go on sale at the Beijing Auto Show in April this year, with a price of about 300000 yuan.

In terms of appearance, the new car has an authentic American rough feeling, the overall appearance is hard and retro, using a square outline design, the front face uses a frameless middle net design, the round headlights on both sides are quite retro flavor extending to the through-type grille, the word "Bronco" is directly embedded in the center of the grille, and the logo of FORD is increased, the degree of recognition is extremely high. There are trailer hooks commonly used off-road in the surrounding area, with large-size all-terrain AT tires, protruding wheel eyebrows and exposed rear-hanging spare tires to further enhance the hard cross-country flavor of the whole vehicle.

The side of the body looks quite hard, the lines are smooth, and the door handle is designed in rimless black. Unlike the traditional SUV, the new car offers a detachable roof and side doors, a standard cloth soft roof for easy opening, off-road tires and a front and rear bumper, and 17-inch bright black rims embedded with rivets to make the new car look more rugged. In terms of size, the length, width and height of the new car are 4825/2070/1990mm and the wheelbase is 2950mm. In the rear part, the new car uses full-size external spare tires, vertical taillights on both sides, a prominent bumper at the bottom, a side opening of the rear door, and the rear is marked with the words "Liema" and "Jiangling Ford".

Interior decoration, the new car uses a large number of soft bag material, looks quite comfortable, the car is equipped with 12.3in LCD dashboard and 12-inch LCD central control screen, the dashboard displays professional off-road information, the central control screen is equipped with Ford SYNC+ interconnected system, the physical keys of the multimedia system and air-conditioning system are still retained under the center console, and the steering wheel also has a variety of functional keys, the overall sense of technology is good.

In terms of power, the new car is equipped with a 2.3T turbocharged engine provided by Changan Ford with a maximum power of 202kW, a maximum torque of 429Nm and a top speed of 161km/h, which matches the 10AT gearbox.

Ford Bronco has a long history. As early as 1966, Ford launched the first generation of Bronco, only four years later than Ford Mustang. Both names mean "Mustang". The difference is that the Ford Bronco focuses on the hard SUV market, while the Ford Mustang focuses on the sports car market, and the former mostly refers to the Mustang in the western United States, which is tough and difficult to tame, so the Ford Bronco is called a "fierce horse" by domestic fans. However, Ford Bronco did not develop as well as Ford Mustang. It stopped production only four years after the launch of the fourth generation model in the 1990s. Ford Bronco also gradually retired from the historical stage and did not make a comeback until July 2020.

At present, the Ford Bronco on sale in China is the sixth generation model, which introduces sales by parallel import, and the price range is 50-800000 yuan. With the localization of the car, the new car will compete with hard off-road models such as Jeep Horse Shepherd, brand new Toyota Prado, equation Leopard 5 and so on. As for the domestic price? It is expected to be around 300000 yuan.

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