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On February 1st, Kia EV5 720 long-lasting model officially launched, the new car launched a total of three models, the price range from 18.48 yuan to 225800 yuan, powered by 88.1kWh battery, the mileage increased to 720km. As a reference, the price range of the previously launched 530km standard continued model is 14.98-174800 yuan.

It is understood that Kia EV5 listed on November 17, 2023, is the first domestic electric vehicle under Kia, based on Kia electric vehicle special platform E-GMP, positioning compact SUV, the new car is the long-term flight version of Kia EV5, the new car CLTC mileage is increased from the original 530km to 720km, the appearance and interior shape remains the same.

In terms of appearance, the front face of Kia EV5 uses a brand new digital tiger whistling grille, and the black painting at the bottom increases the sports atmosphere. The newly designed headlight group is integrated with the concept of constellation map, with penetrating daylight group, the overall recognition is not low. In addition, the new car is surrounded by trapezoidal vents and is equipped with a silver guard, highlighting the strong "hardness".

The side of the car body, stout black eyebrows and thick side skirt, slightly raised front and rear fender visually have a muscular feeling, as the current popular hidden door handle, suspended roof and other designs are not absent. In terms of the rear part of the car, the shape of the new car's taillights is simple and recognizable, the through-type stereoscopic lamp group style echoes with the headlight group, the KIA logo is located in the middle of the lamp group, and the rear encirclement of the new car is also equipped with relatively hard "armor", which echoes with the front encirclement design. In terms of size, the length, width and height of Kia EV5 are 4615/1875/1715mm and the wheelbase is 2750mm.

In terms of interior decoration, the overall design style of the Kia EV5 is more simple than that of the Kia models on sale, with an integrated suspension screen above the center console and a new UI design for the car system, with touch buttons and physical buttons at the bottom of the screen. In addition, the four-frame steering wheel adopts two-color matching, and the rear is also integrated with a shielding operating lever. The central armrest in the front row of the Kia EV5 is connected to the seat and uses the same color and material as the seat.

In terms of power, the new car has a maximum motor power of 160kW and a peak torque of 310Nm. In terms of driving range, the new car will be equipped with 88.1kWh batteries and CLTC mileage 720km. In addition, the new car also provides e-AWD dual-motor four-wheel drive option package, four-wheel drive version of the maximum power 233kW, peak torque 480N ·m, CLTC mileage up to 630km.

Regarding the market performance of Kia EV5, Yang Honghai, chief operating officer of Kia China, once said, "Kia EV5 this product strength belongs to the complete hanging competitive product, the 150000 level, has no competitor." However, from the performance of the end market, the sales performance of new cars after the launch is very mediocre. Retail data show that Kia EV5 has sold 451 vehicles since its launch, of which 104 and 347 were sold in November and December, respectively.

Starting from 2023, Kia began to launch new energy vehicles, and successively listed EV5 and EV6 electric vehicles in China, of which EV6 is the first electric vehicle based on E-GMP platform, which was officially launched at the 2023 Chengdu Auto Show and sold in the Chinese market as an import. the official guiding price is 28.28-419800 yuan.

According to the plan, this year Kia will launch its flagship SUV model, the EV9, which will have a 2x2 layout and a second row of seats that can rotate 90 and 180 degrees, creating an interactive space inside the car, as well as an entry-level all-electric SUV, a high-end electric sedan and a medium-sized all-electric SUV from 2025 to 2027. By 2027, Yueda Kia will launch a total of 6 EV models, and achieve annual sales of 180000 EV models by 2030.

Retail data show that Yueda Kia's cumulative sales in 2023 were 83875 vehicles, down 11.40% from a year earlier. Yueda Kia urgently needs to launch more persuasive models to boost sales.

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