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On January 30th, a netizen posted that the insurance price of the first high-end version of Xiaomi car, SU7, was 361400 yuan. The new car uses the ternary lithium battery of Ningde era and has a top speed of 265km/h. Market news speculated that the final price of Xiaomi car may be in the range of 250000 to 370000.

In response to the above news, Xiaomi responded: "unofficial news is not true." In addition, Wang Hua, general manager of the public relations department of Xiaomi Group, forwarded netizens Weibo and said that internal vehicles have been licensed in recent days, which is to test all the processes of selling and handing over clothes, and buying insurance is also a part of it. In other words, this does not have reference value.

The Xiaomi SU7, the first production car under Xiaomi Automobile, was released on December 28th, 2023. At Xiaomi Automotive Technology Day, Lei Jun spent about three hours explaining technologies such as large die casting, intelligent driving and intelligent cockpit, as well as the design of Xiaomi's first production model, but did not mention the price and kept it highly secret. This has also become Xiaomi's biggest suspense.

In fact, since the launch of Xiaomi car, the price of Xiaomi car has been the focus of the industry. Aiming at "how much is the SU7 price of Xiaomi car? when will it be announced?" Earlier, Xiaomi officials replied, "We really don't have a final price yet. Xiaomi founder Lei Zong also introduced it at Xiaomi's auto technology conference, which is indeed a bit expensive, but it will be 'too expensive for a reason'. It won't be 99000, it won't be 149000, it won't be 199000. The final pricing will be announced at Xiaomi SU7's official launch." Since then, Mr. Lei also revealed that Xiaomi SU7 500000 has no rivals. It is understood that Xiaomi SU7 positioning "C-class high-performance eco-technology car", the power to provide dual-motor version and single-motor version of the choice, single-motor version of the model with a maximum power of 220kW motor; dual-motor version of the model with a dual-motor system before and after the maximum power of 220kW, the maximum power of the rear motor is 275kW.

Not long ago, Xiaomi founder Lei Jun also said in an interview with the media that the price of Xiaomi's first model may be a little expensive, equivalent to the performance of two or three million luxury cars, and reiterated that the price of Xiaomi's first model will not be 99000 yuan, 149000 yuan, or 199000 yuan.

Judging from the product configuration announced by Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low, which means that its price can not be too low. It should be noted that in recent years, the car market has undergone earth-shaking changes, especially since 2023, the car price war has become increasingly fierce, and price has also become a key part of the competition between car companies.

For Lei Jun, who "risked all his assets and reputation to start a business for the last time in his life", he has high hopes for Xiaomi. Lei Jun said that Xiaomi car has a performance index that is not inferior to Tesla Model S, 0-100km/h acceleration, 100km/h-0 braking distance, top speed three major indicators are not behind, and bluntly said that Xiaomi SU7 does not have an accurate standard vehicle, in driving and other mechanical quality, hope to be comparable to Porsche Taycan Turbo, and in intelligence can be comparable to Tesla Model S.

As for Xiaomi's follow-up goal, Lei Jun's ambition is to become one of the world's top five carmakers. "Xiaomi's goal is to be comparable to Porsche and Tesla, to create a dream car for the auto industry in the new era, and to make a good-looking, easy-to-drive, comfortable and safe mobile smart space," Lei Jun said. The goal of self-driving is to enter the first camp of the industry in 2024. In addition, Lei Jun also stressed that today is the 1003 day since Xiaomi announced its entry into the electric vehicle industry. Starting from the underlying core technology, Xiaomi has invested ten times to make a good car, and its long-term goal is to become one of the top five automakers in the world in the next 15-20 years. It is worth mentioning that the homogenization of 20-300000 models in today's car market is very serious, and the competition is particularly fierce, which also means that Xiaomi cars will face a lot of pressure after listing.

Lei Jun said in an interview earlier: "I am particularly worried that if it is not hot at first, no one will buy it. What is more worried is that if everyone comes to buy it, they will definitely be scolded if they have to wait a year or two." It is unclear whether Xiaomi SU7 will be accepted by the market or whether consumers are willing to pay for it after listing, as the price has yet to be determined. But from this point of view, the final decision on the performance of Xiaomi SU7 in the car market will depend on Lei Jun's highly confidential price. According to the plan, the final pricing of the Xiaomi SU7 will be announced at the official launch of the car.

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