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In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, Automotive Industry concern obtained the declaration chart of Lecker 07 EM-P, which is based on CMA Evo architecture and is equipped with Lecker EM-P plug-in hybrid system, which will be the first plug-in hybrid car of Lecker brand. It is understood that Lecker 07 EM-P is expected to be officially unveiled in the first quarter of this year, which is the first new car of the year.

From the new car declaration map, Lecker 07 EM-P vehicle design has a strong sense of movement, based on the Lecker The Next Day concept car to build, the new car design into a more radical avant-garde styling design, the overall is very domineering. Collectively, the front face of the 07 EM-P adopts a closed grille design, with penetrating light belts and LED headlight groups on both sides, the front enclosure adopts the lower embedded design, and the far and near lights form a penetrating design with the black panel in the center of the front face to further stretch the visual width of the front.

On the side of the body, the declared model adopts two-color body design, ABC column and roof are painted in black, and the rims also use two-color elements, which looks full of personality. In the rear part, the new car uses a through taillight group, which echoes with the design of the front, while the lines of the rear and the black trim panel that surrounds the bottom make the visual effect of the rear more layered. At the same time, the treatment of the rear lines and the use of black trim panels add a sense of hierarchy to the rear of the car, making the whole vehicle more visual impact. In terms of size, the length, width and height of the new car are 4827/1900/1480mm, the wheelbase is 2843mm, and the position is a medium-sized car.

In terms of interior decoration, LinkedIn 07 EM-P will adopt family design style and brand-new design language. The layout of the entire cockpit is very simple, but without losing the sense of science and technology. Lectra 07 EM-P uses the current mainstream all-LCD dashboard and suspended central control screen, which will be equipped with Flyme Auto Meizu car system.

In terms of power, Lecker 07 EM-P will be equipped with Lecker EM-P plug-in hybrid system, 1.5T electric hybrid engine and 3-gear DHT Evo dual motor system, the maximum power of the engine is 120kw, the comprehensive power is up to 280kW, and the comprehensive torque is 615N ·m. As a reference, Lectra 08 EM-P system integrated power 436kw, system peak torque 905N ·m.

As we all know, Lecker brand is jointly funded by Geely Holdings, Geely Motor and Volvo, positioning its own high-end brand, the brand is dominated by Volvo, and the CMA infrastructure developed jointly by Geely and Volvo is established. At present, there are only 02 Hatchbcak and 03 compact cars in the car market. The 07 EM-P is based on CMA Evo architecture and is the first medium-sized sedan under Luck Motors. The new car is different from other Lecker models in appearance and interior design. After the listing of Lecker 07 EM-P, it will make up for the gap in the medium-sized car market. According to the development and deployment of Lecker Automobile, it is planned that by 2025, all products of Lectra will be equipped with Lecker intelligent electric mixing technology to realize the electrification of all products.

Lecker 07 EM-P 's competitors will target the Seal DM-i, both plug-in hybrid models. Compared with BYD, Lectra has a more scientific and technological sense in design, and the addition of Meizu FlymeAuto system will effectively improve the stutter problem of Lecker, and then enhance the competitiveness of products. As a brand-new masterpiece of Lecker brand, Lecker 07 EM-P not only inherits the unique style of the brand in appearance, but also has advanced hybrid system and strong sports performance. It is undoubtedly an expected plug-in hybrid car, which may become a bright spot in the automobile market in the first quarter of this year.

However, the current performance of LNEVs is relatively mediocre. At present, LNEVs are selling 01 PHEV, 02 PHEV, 05 EM-P, 06 EM-P, 08 EM-P, 09 EM-P. The model with the highest sales in 2023 is Lengke 08, which is 32129, while LEC 09 PHEV and 06 PHEV are 9918 and 9492 respectively.

Lectra as a domestic high-end impression has been increasingly recognized by young consumers, and even known as the leader of the high-end of independent brands. At present, hybrid models are too hot in the 250000 price range. Compared with pure electric models, the advantage of hybrid models lies in battery life, but the current battery life of pure electric models is also improving, coupled with the popularity of charging facilities, the advantage of worry-free battery life is constantly weakening.

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