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The hashtag "BYD price reduction" quickly went viral on Weibo on Feb. 19, with the launch of BYD Qin PLUS Honor Edition and Destroyer 05 Glory Edition, with the official price falling to 79800 yuan and chanting the slogan "electricity is lower than oil".

In this regard, BYD Brand and Public Relations General Manager Li Yunfei said on Weibo that Qin PLUS Honor Edition and Destroyer 05 Honor version are the "Wang fried" of BYD at the beginning of the year, and the price of plug-in hybrid can be lower than that of the same class fuel vehicles, not only lower than fuel vehicles, but also fuel and electricity, with ultra-low fuel consumption! So, who's going to buy a gas car next?

Qin PLUS is a compact sedan owned by BYD. Qin PLUS Honor Edition went on sale today. Among them, the DM-i version launched five models with a price range of 7.98-125800 yuan, and the EV version launched a total of five models with a price range of 10.98-139800 yuan. The new car is consistent with the old model in terms of model, configuration and power, but the starting price of the entry model has dropped by 20,000 yuan. For comparison, the champion edition of Qin PLUS DM-i went on sale in February 2023 with a price ranging from 99800 yuan to 145800 yuan.

In terms of appearance, the new car continues to use the "Dragon Face" design concept, but the front face of the DM-i version is different from the EV version. The front face of the DM-i version uses a large hexagonal grille with silver strips; the front face of the EV version is enclosed with a penetrating chrome trim above the grille, the middle position of the trim is also equipped with the "Qin" Chinese character logo, and a new white glaze blue coating is added. In the rear part, the new car adopts through-type taillight group, the interior is LED light source, the shell of the lamp group is fumigated and blackened, and there is a "Build Your Dreams" tail mark above the taillight to improve the recognition. In terms of size, the length, width and height of the DM-i Glory Edition are 4765/1837/1495mm, the wheelbase is 2718mm, and the wheelbase of the EV version is 4765/1837/1515mm, and the wheelbase 2718mm is the same as the old champion version.

The interior is also consistent with the older model, with an 8.8inch dashboard, a 10.1inch and 12.8inch central control screen and a built-in DiLink system. In terms of power, the DM-i version of the new car is equipped with a DM-i plug-in hybrid system composed of a 1.5L engine and a permanent magnet synchronous drive motor, in which the maximum engine power is 81 kilowatts and the maximum torque is 135Nm. The driving motor is available in two versions according to the model, with a maximum power of 132 kilowatts and 145 kilowatts and a maximum torque of 316 Nm and 325 Nm respectively. The battery is equipped with DM-i super hybrid special power blade battery pack, and the NEDC comprehensive pure electric mileage is 55km and 120km respectively. The EV version of the new car is equipped with a permanent magnet synchronous drive motor with a maximum power of 100kW and a peak torque of 180Nm. According to the configuration, the battery is equipped with 48kWh and 57.6kWh battery packs with a range of 420km and 510km.

In addition, another compact car owned by BYD, the Destroyer 05 Glory Edition, is also on sale today. The new car has launched a total of 6 models with a price range of 7.98-128800 yuan. Compared with the old champion model, the configuration of the new car remains the same, but the price has been reduced by up to 22000 yuan. For comparison, the price range of the 05 champion version of the destroyer is 101800-148800 yuan.

In terms of appearance, the new car follows the old model design style, the front face is designed with lattice borderless grille, and the interior is embellished with chrome strips to form the visual effect of the waves. Above the grille is BYD's brand-new LOGO, with large vertical air intake holes on both sides, and the overall visual effect is full of movement. On the side of the body, the overall lines of the new car are smooth, and the front and rear fenders protrude slightly from the body, forming a wide-body visual effect. In addition, the new car also added ink blue body color matching, the overall more texture. In terms of size, the length, width and height of the new car are 4780/1837/1495mm and the wheelbase is 2718mm. The rear part of the car, the shape of the new car is simple, using through-type taillight group design, the top of the tail is also marked with "Build Your Dreams" tail mark.

In terms of interior decoration, the new car is equipped with a 12.8inch self-adaptive rotation central control screen, built-in DiLink intelligent network connection system, standard panoramic digital key, external rearview mirror electric adjustment + heating and other configurations. In terms of power, the new car is equipped with a DM-i plug-in hybrid system composed of a 1.5L engine and a permanent magnet synchronous drive motor, in which the maximum engine power is 81 kilowatts and the maximum torque is 135Nm. The drive motor provides two power versions according to different models, with a maximum power of 132 kilowatts and 145 kilowatts and a maximum torque of 316 Nm and 325 Nm respectively. The battery is equipped with DM-i super hybrid special power blade battery pack, and the NEDC comprehensive pure electric mileage is 55km and 120km respectively.

In addition to launching the Qin PLUS Honor version and the Destroyer 05 Glory version, BYD will also launch the Dolphin Honor version on February 23. You can look forward to whether the car will also offer a surprise price. As a reference, the price range of dolphins on sale is 11.68-139800 yuan.

With the launch of Qin PLUS Honor Edition and Destroyer 05 Glory Edition, the starting prices of both models have dropped to 79800 yuan, which also means that BYD will be a hard-and-rigid joint venture fuel car. It is worth mentioning that BYD in addition to further explore the model price, in order to seize the traditional fuel vehicle market, the follow-up will also launch luxury models. It is understood that BYD will launch a number of high-end luxury models in and after 2024.

However, the car market in 2024 is different from that in 2023, and the competition in the new energy market will be fiercer this year.

After BYD cut prices, # Wuling followed BYD's price war # also rushed to Weibo hot search. SAIC GM Wuling brand division deputy general manager said on Weibo: "one word, follow." Wuling Xingguang PHEV 150 advanced version of the price adjustment, the new "honor price" is 99800 yuan, compared with the previous guidance price of 105800 yuan down by 6000 yuan.

It is understood that Wuling Xingguang is the first new energy car of the Wuling brand, which went on sale on December 6, 2023, with a price of 105800 yuan and 88800 yuan respectively. In the car market, it mainly competes with BYD Qin PLUS DM-i (9.98-145800 yuan), Geely Galaxy L6 (11.58-149800 yuan), Changan Qiyuan A05 (8.99-132900 yuan) and other models.

This evening, the official announced that the price of the new Naxi X 400 Air model was 99800 yuan. The car further lowered the threshold for buying cars. The other versions of the Naxi X models dropped 22000 yuan, and the adjusted price was 104800-124800 yuan; the Nezha AYA series dropped 8000 yuan, starting at 65800 yuan; and the Nezha S series dropped 5000 yuan, starting at 154800 yuan.

In addition, Changan Qiyuan also followed the price reduction, Qiyuan Q05 and Qiyuan A05 at least 73900 yuan, and hit "electricity is lower than oil! low! low!" The slogan. In addition to domestic new energy brands, Beijing Hyundai announced a formal price reduction of its A-class Elantra models, starting from 75800 yuan.

As for the development of the car market this year, Cui Dongshu, secretary general of the Federation of passengers, said: "the price war in the national passenger car market will still be fierce this year. From the perspective of fuel vehicles, the downward exploration of new energy costs and the 'same price of oil and electricity' put great pressure on fuel vehicle manufacturers. The upgrading of fuel vehicle products is relatively slow, and the degree of product intelligence is not high. Rely more on preferential prices to continue to attract customers." In addition, Cui Dongshu pointed out that with the rapid increase in the penetration of new energy vehicles, the scale of the traditional fuel vehicle market has gradually shrunk, and the contradiction between the huge traditional production capacity and the shrinking fuel vehicle market has brought about a more fierce price war.

Yesterday, the Guangdong provincial party committee and provincial government held a provincial high-quality development conference in Shenzhen. Wang Chuanfu, chairman and president of BYD, said that the development of domestic new energy vehicles will only run faster and faster and will not give us a chance to stop, slow down and catch our breath. It predicts that the development of new energy vehicles will further accelerate, and it is expected that the monthly penetration rate of new energy vehicles will exceed 50% this year.

In addition, he Xiaopeng, CEO of Xiaopeng Automobile, also said in a construction letter to all employees that this year is the first year for Chinese car brands to enter the "sea of blood" competition, that is, the first year of the knockout stage. In addition, Geely Automobile Group CEO Gan Jiayue also said in the start letter that 2024 will be a "most volumetric" year for volume prices, volume products, volume services and volume flow.

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