AutoBeta(AutoBeta.net)03/03 Report--

After BYD and Tesla launched preferential activities after the end of the year, a new round of price war has begun again.

On March 2, the question world also followed up with the price reduction. Huawei Hongmeng Zhihang announced that from now on to the end of March, it will offer a time-limited car purchase discount for M5 series models, with a maximum of 57000 yuan in rights and interests.

This time, in addition to telling the car purchase discount, the official also revealed in the announcement that the configuration of the M5 smart car version will be updated this year, and the delivery of the new car will begin in May.

Data show: M5 launched in February 2022, a total of three models, the price range is 249800 yuan-319800 yuan. In September last year, the M5 EV launched two new models, with the standard version priced at 288600 yuan and the performance version priced at 319800 yuan.

On the eve of the 2023 Shanghai Auto Show, the high-end intelligent driving version of the M5 series was launched. the biggest difference between the new car and the earlier official version is smart driving, which is equipped with Huawei ADS 2.0high-level intelligent driving system for the first time. At the same time, the endurance ability has also been improved. Under the condition of full fuel and full charge, the pure electric life of CLTC is raised to 255km, and the comprehensive battery life reaches 1425km. In terms of price, the price of the M5 rear-drive version is 279800 yuan, the four-wheel-drive version is 299800 yuan, the pure electric rear-drive version is 289800 yuan, and the four-wheel-drive version is 309800 yuan. The data show that the M5 sold 4563 vehicles in January and 33670 in 2023.

In fact, this is not the first time this year that Motors has launched a special offer. In January this year, MJ launched New year Thanksgiving feedback, offering discounts of up to 30,000 yuan for its M5 and M7 models. Among them, the price of the standard version of M5 EV rear drive dropped by 28800 yuan from 28.86 yuan, and the latest price was 259800 yuan. The price of the M5 EV four-wheel drive performance version has dropped from 319800 yuan to 289800 yuan.

The real market competition still has to improve its competitiveness. However, in the context of the increasingly fierce price war among car companies, there is no sign of weakening, the world has to continue to follow up on price cuts.

After all, since February, BYD has launched a number of glorious models one after another, with the slogan that electricity is lower than oil. The new models launched cover a wide range of areas, including A0-class cars, C-class cars, compact SUV and other areas. The configuration has also been upgraded and the price has been reduced again and again. Such trump card, also let a lot of car companies have to follow up the price reduction.

After BYD cut prices, Wuling Xingguang, Changan Qiyuan, Naha Automobile, SAIC-Volkswagen, Geely, Beijing Hyundai and Chery all launched preferential activities one after another, some of which were reduced by as much as 10,000 yuan. On March 1, Tesla also announced the special offer again, launching a limited time discount for its models in spring, and is now buying Model 3 and Model Y rear-drive versions to enjoy a limited-time insurance subsidy of 8000 yuan. Today, some car companies continue to follow suit to cut prices. Xiaopeng announced that it will offer a time-limited discount of 20000 yuan for all its Xiaopeng G6 models, with a price of 189900 yuan after the discount.

As for the price war recently launched by car companies, some people in the industry said that the price war will continue, which is a protracted war for car companies, mainly compared to the product power of car companies, the control power of the supply chain, and so on. For other car companies, the opening of the price war, if not followed up in time, will most likely lose valuable strategic opportunities and face the risk of being out. In addition, industry insiders pointed out that the price war looks like a fight between head car companies, but it is actually a "strangulation" for small and medium-sized car companies. The opening of the price war also means that the knockout stages of car companies are accelerating.

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