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2024-11-22 Update From: AutoBeta NAV: AutoBeta > News >
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Since Gaohe announced the suspension of production for six months a few days ago, the news about Gaohe has attracted the attention of people inside and outside the industry.
An entry saying that Jia Yueting's bombardment of high-tech cars is a disgrace to the industry went viral on Weibo today. According to online reports, suspected Jia Yueting recently commented on Gaohe under an article forwarded by a circle of friends from a capital market person, saying that Gaohe is a disgrace to the industry. After the screenshot of the comment was exposed, it immediately sparked a heated discussion on the Internet.
Some netizens commented: it is still early to say that Gaohe is a "disgrace to the industry". It depends on how Gaohe treats his car owners, and the biggest risk they face is after-sale. Shopping malls are like a battlefield, where the original sin is not shameful, the loss is not shameful, and the consumers who are sorry to pay are the only disgrace.
Another netizen said: to tell you the truth, Ding is the most professional car builder in the new forces. In terms of appearance, Gaohe also has the most sense of design, can only say that the price is too high, the poor can not afford to buy the rich do not like it, born at the wrong time, or to Mr. Ding respect. In addition, some netizens pointed out that as an industry giant, Jia Yueting's remarks may have their own positions and considerations, but they also hope that all parties can look at the problem objectively and jointly promote the development of the industry.
As of press time, Jia Yueting himself did not respond to this comment. As for Jia Yueting's comments, a person close to Jia Yueting told the media that it is rare to see Jia Yueting make such aggressive or obviously emotional comments on something.
In fact, Jia Yueting and Gaohe Ding Lei were comrades-in-arms before. Data show that Ding Lei, founder of Gaohe Automobile, joined Letv Automobile in 2015 as co-founder of Letv Super Automobile, global vice chairman and CEO of China and Asia Pacific.
In March 2017, Ding Lei issued a statement on Weibo that he would no longer hold Letv automobile-related positions. According to the statement, Ding Lei said that due to personal health reasons, after careful consideration and full communication with Letv founder Jia Yueting, he decided to no longer serve as Letv Super Automobile Global Vice Chairman and CEO in China and Asia-Pacific regions. however, he will be invited as a strategic adviser to Letv Ecological Research Institute to continue to support the development of Letv Automobile Ecology. At that time, Jia Yueting also forwarded the blog post and commented: "Thank you very much for Boss Ding's outstanding contribution to Letv's automobile ecology. I wish Boss Ding a speedy recovery. I look forward to continuing to support Automobile Ecology and Letv Ecology with a 'strategic consultant' in the future."
Subsequently, in July of the same year, Ding Lei established Chinese American Express Holdings Co., Ltd., and released the auto brand Gaohe on July 31, 2019. In September of the following year, Gaohe launched its first production car and launched two models with a price range of 680,000,000. Gaohe HiPhi X was officially delivered in May 2021. At that time, Gaohe HiPhi X was questioned when it was unveiled, and there were many similarities between Gaohe Hiphi X and Jia Yueting's FF91. At that time, in response to this rumor, Gaohe responded that the design of Gaohe was independently developed and did not copy anyone's work.
It is worth noting that it is not only high-tech cars that are in crisis, but also the future of Jia Yueting's Faraday. On February 18, according to media reports, Faraday was sued by Rexford Industries for failing to pay rent in the future, demanding the repossession of the building. Faraday responded at that time that he was actively cooperating with the landlords of the San Jose office and the Gardina headquarters and conducting friendly consultations on the current situation in order to resolve it as soon as possible. As we all know, since the establishment of Faraday Future, Jia Yueting has been very tight. In December, Faraday received a delisting warning in the future because its share price was below $1. If Faraday does not meet the minimum purchase price by June 25 this year, Nasdaq will issue a delisting notice to it.
As of February 23, Faraday's future share price was still below $1, according to the data.
As for the follow-up of Gaohe Automobile, founder Ding Lei said a few days ago that the window for the company to turn around is at most three months and will actively strive for it. However, some industry insiders pointed out that it is not easy for Gaohe to turn around. After all, the sales of its three models are very low, and without the integration of external funds, they have run out of ammunition.
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