AutoBeta(AutoBeta.net)03/10 Report--

On March 10, Lectra officially announced that it would adjust the prices of its 2023 fuel models from March 10 to March 31, 2024, covering its main-selling fuel models Lengke 01, 03 (excluding 03mm +), 05, 06 and 09, with an official guidance price reduction of 10, 000 yuan.

After price adjustment, the price range of Lengke 01 is 155800-193800 yuan; the price range of Lengke 03 is 127800-218800 yuan; the price range of Lengke 05 is 188800-226,800 yuan; the price range of Lengke 06 is 118,600-128600 yuan; the price range of Lengke 09 MHEV is 257,900-267,900 yuan. In addition, the above models can also enjoy a subsidy of 6000 yuan for the purchase of fuel cars.

In addition to the main fuel models, LinkedIn also offers new energy subsidies of up to 10000 yuan for its EM-P new energy models, including LinkedIn 09EM-P, 08EM-P and 06EM-P models.

Since the Spring Festival of the year of the Dragon, many domestic car companies have started a price war, and Lecker Auto officials announced that the price may also be reduced in order to "trade price for quantity." As to whether the "price war" is positive or negative for the development of China's automobile industry, Yang Xueliang, vice president of Geely, said on the social platform on March 9: "it is negative. If we want sustainable development, technology, quality, service and brand should all go up. In the end, we have to rely on the creation of value for survival and development. High value is the way out for Chinese cars to become bigger and stronger, and the road of price war will become narrower and narrower."

Lectra is a high-end brand joint venture between Geely Automobile Group and Volvo Automobile Group, in which Geely Motor owns 50%, Volvo Motor 30% and Geely Holdings 20%. According to the official website, LinkedIn currently sells fuel vehicles including Linked01, Linked02, LinkedIn 03 +, 05, 06, 08 as well as new energy vehicles 01 PHEV, 02 PHEV, 05 PHEV, 06 PHEV, 09 MHEV/PHEV and 07 EM-P.

Among them, Lectra 07 EM-P is a brand new medium-sized sedan, which went on sale on March 8th. The new car is based on CMA Evo architecture and is equipped with 1.5T EM-P plug-in hybrid system. It is the first plug-in hybrid sedan, which mainly competes with BYD Seal DM-i and other plug-in hybrid cars in the car market.

But for the launch of the new car, online is more about the voice of "Xiaomi SU7 has another competitor". In response, Yang Xueliang responded many times on the social platform: "in the future, we should try not to associate our new car with Xiaomi SU7, let alone antagonism, and be happy to see others succeed." , "We should keep warm together instead of killing each other."

Today, Yang Xueliang also posted on Weibo again: "I am confused and worried by the recent fermentation and trend of public opinion in the car circle. We should criticize rationally and constructively, give people leeway, extreme mass mockery and negative energy are not conducive to the development of Chinese brands." give the competition to the market, give the choice to customers, do not let right and wrong become the main theme. " As a brand new masterpiece, Lecker 07 EM-P can carry the banner of growth. Let's wait and see.

Retail data show that Lectra sold 205630 vehicles in 2023, compared with 165445 in 2022. Among the subdivided models, the top three models sold in 2023 were Linke 03, 06 and 08, respectively, with sales of 69253, 60734 and 32129 respectively, while the 09 PHEV, 06 PHEV, 01 PHEV and 05 PHEV sold 9918, 9492, 1268 and 628 vehicles respectively.

Nowadays, the power of traditional manufacturers to new energy vehicles has become a hot topic. Judging from the data over the past year, Lectra still needs to rely on fuel vehicles to stabilize sales, and the performance of hybrid models is average. Although Geely's new energy transformation plan began as early as 2015, it did not go well. That year, Geely released "Blue Geely Action", hoping to achieve the goal of accounting for more than 90% of Geely's total sales by 2020. But in the end, fewer than 70,000 new energy vehicles were sold. Since then, Geely put forward "two Blue Geely Action plans". In June 2022, Geely holding Group CEO Gan Jiayuan announced at the 2022 Lectra Spring / Summer launch electric party that by 2025, all Lectra's products will be equipped with LinkedIn's intelligent electric mixing technology to electrify the whole line of products. With the intensification of competition in the car market, Lectra still has a long way to go in terms of new energy models.

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