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SU7, the first model of Xiaomi car, will go on sale soon. As the first cross-border car made by Xiaomi Group, its pricing has naturally attracted a lot of attention.

According to a person familiar with the matter, Xiaomi Group has determined the pricing of Xiaomi's first model, the SU7, with a price of 266000 yuan for the standard version and 336000 yuan for the high-end version, the Financial Associated Press reported today. This price has been reduced by 30,000 to 50,000 yuan compared with last year's price. At the same time, the person familiar with the matter also revealed that Lei Jun still wants to sell more than 250000 of Xiaomi's SU7. Finally, it is pointed out that the price may still be adjusted before the press conference.

At the same time, it is also reported today that Xiaomi cars will be given F-code preemptive rights, of which 100 will be sent by Lei Jun himself. In addition, people from the supply chain and Xiaomi ecological chain enterprises have revealed to the media that they have indeed received F codes from Xiaomi recently. It is understood that this mode of buying invitation codes has been widely used in the rush to buy Xiaomi mobile phones. The F code may represent the right of preemption and can be delivered first. However, there was no official response to the news.

It is worth noting that with regard to the preemption right. As early as a few days ago, Lei Jun issued an article denying that there was no official policy. It also said that Xiaomi SU7 did not open blind booking channels, and prohibited any cooperation channels or individuals from carrying out blind bookings, collecting deposits / deposits, and so on. At the same time, it also said that officials prohibit the collection of deposit / deposit for booking, test driving and other activities, as well as the collection of personal information that has nothing to do with the invitation for test driving. In order to ensure the on-site experience, booking and queuing will be adopted. Of course, what will happen in the end will be revealed on the 28th.

In fact, since the debut of Xiaomi SU7, Lei Jun's "bright car price" approach has also made Xiaomi SU7 a lot of attention. For Lei Jun, the pricing of Xiaomi SU7 is also crucial. Lei Jun must have anxiety, he once said in an interview: especially worried that if it is not hot, no one will buy it. What is more worried is that if everyone comes to buy it, they will definitely be scolded if they have to wait for a year or two. There are only eight days to go before March 28. As for the price of Xiaomi SU7, Lei Jun personally refuted the rumors of 99000 yuan, 149000 yuan and 199000 yuan. It said that these prices are a joke, the pricing will be a little expensive, and the final price will be announced at Xiaomi's official product launch.

In addition, with regard to the pricing of Xiaomi SU7, Xiaomi Group President Lu Weibing said at the recent performance meeting of Xiaomi Group that Xiaomi SU7 is a C-class high-performance eco-tech car with excellent performance, configuration and experience. The price will be a little expensive, but I believe everyone will agree with it. Judging from Lei Jun's previous speech and Lu Weibing's speech, Xiaomi's SU7 may not be too low.

At present, the price war of new energy vehicles has begun, and many car companies continue to reduce the price of models in order to seize market share. In this context, the pricing of Xiaomi SU7 is indeed a big problem for Lei Jun. The price is too high for sales to open. The price is too low, which is contrary to Lei Jun's earlier insistence on taking the middle-and high-end route. Of course, Xiaomi has a strong customer base, there will always be some customers will pay the bill, but it should be mentioned that Xiaomi earlier took the cost-effective route, most users pursue the price and practical benefits. Therefore, after the listing of Xiaomi SU7, if you want to quickly open the market, you need to meet the advantages of configuration and price in order to become a hit.

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