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On March 20, Hongqi EH7, a brand new electric car owned by FAW Hongqi, was officially put on the market, with a total of five models with a price range of 22.98-309800 yuan.

Red Flag EH7 is the first model launched under the red flag new energy strategy, which is based on the brand-new FMEs "flag" super structure and locates medium and large cars. In terms of appearance, the new car uses a new design language, the front face uses a closed grille, the center is a brand-new red flag new energy logo, and both sides are shaped with digital "7" headlights, with a high degree of overall identification. the grille under the bumper presents a "smile" style, and the front face central axis design has brand characteristics.

The side of the body, the new car adopts two-color body design, the overall line is smooth. Like the mainstream electric cars on the market, the new cars also use hidden door handles. In terms of size, the length, width and height of the new car are 4980/1915/1490mm, wheelbase 3000mm, positioning pure electric medium and large vehicles. As a comparison, the length, width and height of millet SUV are 4997 SUV 1963 / 1440mm and wheelbase 3000mm respectively. In the rear part of the car, the new car taillight adopts a penetrating design, and the two sides of the lamp group also adopt the digital "7" shape design, and carry on the fumigation treatment. After the taillight is lit, the internal lamp belt of the lamp cavity presents a visual effect similar to wings, and the recognition degree is ultra-high.

In the interior part, the new car adopts a minimalist design style, with a 6-inch and 15.5-inch curved double screen, built-in AR HUD head-up display system, almost no physical keys in the car, and an integrated seat design, showing a youthful sports atmosphere as a whole.

In terms of power, the new car offers single-motor two-drive version and dual-motor four-wheel drive version, in which the two-wheel drive model matches the rear single motor, with a maximum power of 253 kilowatts and a peak torque of 450 Nm; the four-wheel drive model has a total power of 455 kilowatts and a total torque of 756 Nm. The long-lasting model is equipped with Ningde era 111kW h ternary lithium battery pack, and its mileage is 760km and 820km respectively. It can charge from 10% to 80% after charging for 20 minutes at room temperature.

In January 2023, when FAW unveiled the global strategy of Red Flag New Energy Brand, Xu Liuping, then chairman of FAW Group, said: "Red Flag brand will promote the electrification of all models by All in New Energy." In April of the same year, there were three sub-brands of "Red Flag Golden Sunflower", "Red Flag New Energy" and "Red Flag Energy Saving vehicle". Among them, the logo of Red Flag New Energy sub-brand is "Flag wonderful wings", which means "fledgling eagles spread their wings and stimulate life". Two new products Red Flag E001 and Red Flag E202 were unveiled at the auto show at the same time. The red flag EH7 listed this time is the first product to use the red flag new energy brand Logo.

Considering the positioning and price of the new car, as a new domestic "7 series" car, the new car will compete with BYD Han EV, Xiaopeng P7, Polar Krypton 007 and the upcoming Xiaomi SU7. As the first model launched under the red flag new energy strategy, it remains to be verified whether the new car can become the main model of the red flag brand in the new energy car market.

It should be noted that although the Red Flag brand began to layout the new energy strategy in 2018, the current performance of Red Flag in new energy is very mediocre. In the highly competitive new energy track, Red Flag only distributes two models, E-QM5 and E-HS9. Retail data show that cumulative sales of E-QM5 in 2023 were 79616, compared with 5384 for E-HS9.

At present, FAW of China is All in new energy strategy, and the whole side is facing the transformation of new energy vehicles. According to the plan, by 2025, the target sales of the Red Flag brand will exceed 1 million, and the sales of new energy vehicles will be 500000. By 2030, the target sales of the Red Flag brand will exceed 1.5 million, and new energy vehicles will become the main body of sales. However, compared with BYD, which has already All in new energy, Red Flag sales still rely on fuel cars, coupled with increased competition in the car market, new energy track reshuffle is inevitable, in this context, there will not be too much time for Red Flag brands.

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