AutoBeta(AutoBeta.net)03/23 Report--

On March 22nd, Polar Krypton announced on official Weibo that its fifth model was officially named ZEEKR MIX, and released a new official picture.

Combining the previous declaration chart and the official map, the appearance of the new car continues to continue the design style of the current extreme krypton model, which looks very similar to MPV, but the official location is cross-border SUV, with a five-seat layout, which is expected to be officially released at the Beijing Auto Show next month. Specifically, the new car uses a similar extreme krypton 007 Hidden Energy minimalist luxury shape design language, but the front face lines are more round and fuller, using pure electric models on the common closed grille design, with slender through the design of the headlight group shape, it is understood that the headlights are equipped with a 90-inch STARGATE integrated smart light screen, which is independently controlled by 75 vehicle gauge-level high-power chips, full of sense of technology. In addition, the new car under the use of large-size black air intake, with the black decoration panel between the lamp groups, to further enrich the visual hierarchy.

On the side of the body, the new car uses a new open door structure, but officials have not disclosed the details. It is expected that the driver side will use the traditional front door and the side sliding back door, and the passenger side will use the opposite side sliding door. In addition, according to the official picture, the new car cancels the design of the door handle, making the side feel more integral than the hidden door handle. Combined with the previous declaration, the new car is expected to provide 19-inch multi-spoke rims, while the high-end model will be upgraded to 20 inches. In terms of size, the length, width and height of the new car are 4688/1995/1755mm and the wheelbase is 3008mm. In the rear part, the shape of the new car is relatively simple, but it looks very coordinated. The rear is designed with a penetrating light belt similar to the front face, and is marked with the word "MIX". The small size spoiler design above the rear and the blackening of the rear encircling a large area further enhance the refinement of the whole car.

In the interior part, it is expected that the new car will be equipped with the same steering wheel of polar krypton 007, the center console and handbox will be disconnected, and the seat will be arranged with 5 seats. In terms of power, the new car will be equipped with a motor model TZ235XYC01, with a maximum power of 310kW. At present, there are two versions of the new car, which are equipped with 2739kg and 2639kg, both of which are equipped with Ningde ternary lithium batteries.

Polar krypton brand (English name ZEEKR) was founded on April 15, 2021, is Geely's new intelligent pure electric car brand, jointly invested by Geely Automobile and Geely Holdings, with a shareholding ratio of 51% and 49% respectively. Li Shufu is chairman of the company and an Conghui is CEO. The first model, ZEEKR 001, was launched at the beginning of the company and was built on Lecker ZERO Concept with a price range of 29.90-386000 yuan.

As an important brand of Geely's transformation to new energy, so far, polar krypton cars are on sale, including polar krypton 001, polar krypton 009, polar krypton X and polar krypton 007. Among them, the polar krypton X is the third production car under the polar krypton car, which was launched in April 2023 and launched a total of three models with a price range of 18.98-229800 yuan. In January this year, the 2024 polar krypton X officially went on sale, and the new car cancelled the five-seat rear drive, offering a five-seat four-wheel drive version and a four-seat rear-drive version, and the price also increased from 189800 yuan to 200000 yuan. As a result, the polar krypton models are all sold at more than 200000 yuan.

It is understood that in addition to the polar krypton MIX model, this year the polar krypton car will also launch a large and medium-sized luxury pure electric SUV and a top luxury pure electric SUV. It is worth mentioning that extreme krypton CEO an Conghui, president of Geely Holdings Group, has publicly said that he will not launch models smaller or cheaper than the extreme Krypton X in the future, which means that models that will be on the market this year will sell for more than 200000.

Retail data show that the cumulative sales of polar krypton cars in 2023 was 118685, up 65% from the same period last year, but still a long way from the 140000 sales target, with a target completion rate of 79.12%. Among the subdivided models, polar krypton 001 sold 76246 vehicles, accounting for 64.24% of the total sales, followed by polar krypton X and polar krypton 009, with 22372 and 19210 respectively.

According to the plan, polar krypton will launch no less than two new models every year in the future. Under the layout of multiple models, the sales target of polar krypton will double every year, and the annual delivery target of 650000 vehicles will be achieved by 2025. Become the top three in the global luxury electric car market. The annual sales target of polar krypton cars in 2024 is 200000, which means that polar krypton needs to deliver an average of 16000 new cars per month, of which extreme krypton 001 is responsible for brand sales, which can provide a certain market incremental effect after being listed at a reduced price, coupled with polar krypton 007. it should not be difficult for polar krypton to complete monthly sales of 16000. It should be noted that with the increasingly fierce competition in the car market, polar krypton cars not only compete with their old rival Tesla, but also face pressure from car companies such as BYD and Xiaomi.

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