AutoBeta(AutoBeta.net)03/29 Report--

After the ideal car cut the delivery volume in the first quarter of this year, another new car-building force announced a reduction in first-quarter delivery.

Recently, Xilai Automobile issued an announcement to reduce the delivery volume in the first quarter. According to recent business developments, about 30000 vehicles are expected to be delivered in the first quarter of this year, officials said. For comparison, the official first-quarter sales, which were set earlier at 31000-33000, have now been cut by 1000 to 3000.

In fact, it is not difficult to understand that Xilai made this decision. In 2024, sales of Xilai were not very good in January and February.

Data show that the delivery volume of Lulai from January to February was 10055 and 8132 respectively. Based on an earlier official figure of 31000, sales of Lulai cars in March would have to exceed 12000 to meet the minimum quarterly sales target set earlier. It has now lowered its first-quarter delivery target, which means it only needs to reach 11813 vehicles this month to meet its first-quarter sales target. With reference to the performance of Xilai this year, there is still a lot of hope to achieve sales of 11000 vehicles.

Of course, Xilai Motors was forced to make this decision. After all, the competition in the new energy market is fierce. At the beginning of the year, BYD and Tesla started a price war, and then many car companies launched preferential activities one after another, some of which reduced prices by as much as 10,000 yuan. This price war of lifting the table also makes Xilai feel more pressure. In addition, BYD has launched a number of honorable models since February, with the slogan that electricity is lower than oil. The new models on the market cover a wide range of cars, involving A0 class cars, C-class cars, compact SUV and other fields, configuration has also been further upgraded, the price is more advantageous. Such trump card operation also puts pressure on other car companies.

In this context, Lailai naturally needs to adjust its strategy. In order to face the fierce competition from car companies, Weilai launched a series of measures, including adjusting the pricing strategy of BaaS battery-as-a-service. At the same time, speed up the launch of the second brand "Ledao car". Officials say the new Lodao model will have a larger screen than Model Y and will be 10 per cent cheaper than Model Y in terms of price. It is not difficult to see that the sales volume of "Ledao" is the key to accelerate the increase of sales, and it also bears the heavy burden of improving the financial affairs of Ludao.

As we all know, since the car was built, Xilai has been in a state of loss. Data show that the total revenue of Weilai in 2023 was 55.62 billion yuan, an increase of 12.9% over the same period last year. It is worth noting that although Weilai's total revenue has achieved year-on-year growth, the net loss continues to increase. Last year, the net loss of Xilai reached 20.72 billion yuan, an increase of 43.5 per cent compared with the same period last year.

The launch of the Quanxinzi brand may help to increase the sales of Lulai cars, thereby improving the state of financial losses. Because, to increase sales is the most important thing at present, after all, with the intensification of competition for new energy vehicles, Xilai Automobile wants to go further, it must speed up its hematopoietic capacity.

According to the official plan, the annual delivery target for this year is 230000 vehicles, deducting 30, 000 vehicles in the first quarter. It means that in the next nine months, the number of Weilai cars will need to reach nearly 30,000 per month to meet the annual target. Judging from the current sales performance of Xilai, it is still very difficult to achieve the annual sales target. Although Li Bin has said that he is confident that sales will return to 20,000 vehicles, the main thing is that the competition in the car market is becoming more and more fierce at this stage, and it is not easy to gain more market share.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat