AutoBeta(AutoBeta.net)03/29 Report--

On March 28th, the high-profile Xiaomi SU7 finally went public. The new car positioning pure electric medium and large cars, a total of three models, the price range is 21.59-299900 yuan. With the launch of the new car, it means that the recent mystery about the price of the Xiaomi SU7 has finally come to an end.

The price mystery has been solved, and people must be very interested in the sales data of new cars. At this press conference, Xiaomi officially launched 5000 limited edition models of Xiaomi SU7, which were sold out within a minute of opening.

It is understood that the limited original version of the millet SU7 is divided into the standard version and the Max version, of which the original version of the millet SU7 is priced at 215900 yuan and the original version of the millet SU7 Max is priced at 299900 yuan. The configuration is the same as the ordinary version, except that the original version has many rights and interests, such as exclusive logo, exclusive gift box, limited exclusive number nameplate and Lei Jun signature version Bluetooth key, free upgrade value of 8000 yuan carbon fiber rearview mirror and so on. The deposit for the original version is 20,000 yuan per car, which is non-refundable.

If the limited edition of the original version of the deposit and the original version are all sold out, it is not difficult to calculate that the limited edition of the founding version of Xiaomi SU7 alone has earned as much as 100 million yuan yesterday. In terms of delivery time, the original version was delivered earlier than other versions, with the original version delivered as early as April 3 and the other versions at the end of April and May.

In addition to the limited initial version of the model sold out, Xiaomi SU7 other ordinary versions of the data is also very considerable. According to official data, Xiaomi SU7 will break 10, 000 cars in 4 minutes after opening the reservation. Order 20,000 cars in 7 minutes! It will be as high as 50,000 cars in 27 minutes! I have to say, the improvement of this data is very rapid, completely crazy. However, it should be noted that Xiaomi's "Dading" is different from other car brands. Xiaomi's SU7 is refundable within 7 days. Therefore, the specific and real data of this car will have to be seen 7 days later before it is more objective.

It is worth mentioning that the marketing of Xiaomi SU7 is undoubtedly very powerful, and it can also be called the Spring Festival Gala of the car industry by netizens. In addition to the attention of many people inside and outside the industry, Lei Jun also invited a lot of competitors at the scene. For example, Wei Jianjun, chairman of Great Wall Motor, Li Bin, chairman of Xilai Automobile, he Xiaopeng, chairman of Xiaopeng Automobile, Li Xiang, chairman of ideal Automobile, and Zhang Jianyong, chairman of BAIC. The appearance of the boss in this row also made the row of Xiaomi's SU7 conference 100% full.

Of course, the automobile industry is concerned that the reason why Xiaomi SU7 can become popular has something to do with Xiaomi's background, marketing, price and so on. In terms of technology, Xiaomi has strong software and hardware research and development capabilities. User groups have accumulated a large number of user bases. In this context, as the first model of Xiaomi SU7 is naturally very hot.

In addition, since Xiaomi SU7 was unveiled at the end of last year, Xiaomi officials and Lei Jun have made a lot of announcements about Xiaomi SU7, and from time to time, you can see the content about Xiaomi SU7 on Weibo. In the price segment that everyone is most concerned about, Lei Jun did a lot of laying the groundwork before the new car came on the market. It has been expressed many times that Xiaomi SU7 is a C-class luxury car with a very powerful configuration and the price may be a little expensive, but I believe that after watching the press conference, you will feel that it is worth it. At the scene of the press conference, Porsche and Tesla were compared many times and said that it would not work without looking at the configuration and performance to talk about the price.

In addition, in the run-up to the launch of Xiaomi SU7, Lei Jun also frequently posted videos on Weibo about testing Xiaomi SU7 space, factory introduction and other videos to warm up the launch of the new car. In this context, the price of Xiaomi SU7 is also guessed by netizens that the price is not low. However, Lei Jun finally announced that the starting price of Xiaomi SU7 is 215900 yuan. After deducting 16000 yuan worth of rights and interests such as refrigerators, stereos and seats, the actual starting price is 199000 yuan, which naturally triggered Xiaomi SU7's reservation.

In this regard, Lei Jun revealed in an interview with the media after the press conference that Xiaomi SU7, whether it is 215900 yuan or 245900 yuan, is losing money. At the same time, it is also pointed out that it must be a loss to know that the millet car is coming up. But how much is the loss? The ultimate "point" is to make die-hard users who support Xiaomi feel that we are pushing hard and that we are sincere, so I need to find that point. The original standard version is priced at 229000 yuan, while the MAX version is priced at 350000 yuan. But the day before the press conference, a temporary adjustment was made to make it 30, 000 cheaper than Tesla.

Judging from the current number of large orders, the listing of Xiaomi SU7 is undoubtedly a success. But for Xiaomi cars, the road to building cars has just begun, and Xiaomi SU7 will also face fierce competition.

At present, in the price range of 200000-300000, in addition to facing the competitive pressure brought by Tesla, Xiaomi SU7 will also face the siege of major models from new car makers and traditional car companies, such as polar krypton 001, Avita 12, Xiaopeng P7, BYD Han, Xilai ET5, Geely Galaxy E8 and other popular models. It remains to be seen whether Xiaomi SU7 can continue to be popular in the future competition. As Lei Jun said, "the long journey has just begun." How far Xiaomi cars can go in the future will have to be answered by time.

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