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Italian supercar maker Lamborghini announced an official update of its brand logo on March 28th, the first time it has updated its brand LOGO in more than 20 years.

From the overall design point of view, the new logo still uses the "Bull" pattern design, the overall shape is not much different from the old version, the main change is to fine-tune the details. Specifically, in terms of color, the original bright gold tone has been replaced by a lower-key bronze, while the brand name "LAMBORGHINI" font has also been replaced by a wider font. At the same time, the new logo also fine-tune the legs, back muscle lines, tail and other details of the bullfight, making it look more concise visually.

The picture above is the old version; the picture below is the new version.

In addition, like many car companies, the new Lamborghini LOGO logo also uses a more flat design style, from the original embossed process to a silhouette-like style, which is more flattened as a whole. It is worth mentioning that Lamborghini will for the first time use a golden "bullfight" image without shields and brand names on Lamborghini's website and social media channels.

Data show that Lamborghini (Automobili Lamborghini S.p.A.) is an Italian car manufacturer founded by Ferruccio Lamborghini in 1963. In the early days, Lamborghini went bankrupt in 1980 because of poor management. It has changed ownership several times since then, joined Audi in 1998 and is now one of the brands of Volkswagen Group, focusing on the supercar market.

This update of the new LOGO will be used in future Lamborghini models, including Urus plug-in and Hurac á n successors, both of which will be launched this year. Among them, Lamborghini will launch the first hybrid model of Urus this year and the second high-performance electric model of HPEV in the Lamborghini series, which will replace the Lamborghini Hurac á n.

According to the latest financial report, Lamborghini's turnover in 2023 reached 2.66 billion euros, an increase of 12.1 percent over the same period last year; operating profit was 27.2 percent; and operating profit was 723 million euros, an increase of 17.8 percent over the same period last year, exceeding 700 million euros for the first time. In terms of new car sales, Lamborghini sales in the world exceeded 10,000 in 2023, up 9.91% from the same period last year to 10100. Europe, the Middle East and Africa were the regions with the largest number of new car deliveries, while the Chinese market experienced a double-digit year-on-year decline of 16.99% to 845.

As a supercar maker, Lamborghini is accelerating the electrification of layout. In July 2023, foreign media reported that the Lamborghini internal combustion engine model had been sold out before the end of production and was in transition to a pure hybrid lineup. At that time, Lamborghini CEO Stephan Winkelmann said that the Lamborghini Hurac á n and Urus fuel models were fully booked, marking the end of the company's internal combustion engine production. By 2024 and 2025, Lamborghini's fuel models will be replaced by plug-in hybrids, and the latest plug-in hybrid model, the Revuelto, will be sold out by the end of 2025.

According to the plan, Lamborghini will hybrid all its product lines by the end of 2024, of which the Lamborghini Urus PHEV will be launched in the second half of 2024; Huracan's successor will also use plug-in hybrid power, which may consist of a V8 twin-turbocharged engine and motor. The first all-electric car will be launched in 2028, and its concept car, the Lanzador, was unveiled last year and is positioned as a 2x2 Grand Tourer sports car, which complements Lamborghini's current product line and will compete with the Porsche 911 electric version in the future. Lamborghini's first all-electric super SUV will also be launched in 2029.

The update of brand LOGO usually means the determination of innovation, change and revolution, which is intended to win over users and establish a new image and new look of the enterprise. As for why car companies have "flattened" the brand LOGO design in recent years, people in the industry have previously said that flattening design has the advantages of easy identification and spread, but the real reason for forcing car companies to change standards collectively in the past two years is the general trend of intelligence. It is understood that this brand LOGO update marks the latest development of Lamborghini's "Direzione Cor Tauri" business strategy. For the current Lamborghini, how to get through the era of electrification transformation smoothly is an urgent problem to be solved. Lamborghini's chief executive has said that Lamborghini will increase its investment plan to at least 1.8 billion euros from 1.5 billion euros, the largest investment plan in Lamborghini's history. As for why to invest heavily, the chief executive said Lamborghini must face an all-electric era while maintaining the value of its brand, and hybrid is the first step towards electrification in the future.

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