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On April 16, Great Wall officially released the official map of the new generation of Harvard H6. It is understood that this listed Harvard H6 has been replaced for the fourth time since its birth, and the new generation of Harvard H6 is based on the platform of the Great Wall, with a brand-new design, and is expected to be unveiled at the 2024 Beijing Auto Show. As a reference, the Harvard H6 is currently on sale, including the third-generation and second-generation national fashion versions, with a price range of 9.89-149800 yuan.

From the point of view of the real car, the new generation of Harvard H6 adopts a new design style, with a large intake grille on the front face and a shield style on the inside. each square has different sizes, showing a three-dimensional visual sense. In addition, the redesigned headlamp is connected to China net, which contains two lenses inside, and the lower part is a "7" daylight.

On the side of the body, the new Harvard H6 continues the through waistline design of the new model, and the outline of the roof is basically unchanged, but due to the new design of the front and rear, the length of the body may be increased on the basis of the third-generation model. In the rear part, the new generation of Harvard H6 is equipped with brand-new taillights, which does not use the popular through-through taillights, and the tail window continues to be equipped with spoilers.

At this stage, the new generation of Harvard H6 interior decoration, power and other information has not been announced. However, from the perspective of OEM parameters, the new Harvard H6 still carries 1.5T and 2.0T turbocharged four-cylinder engines, but the parameters have been improved, of which the maximum power of 2.0T engine has been increased from 155kW to 170kW, and the maximum power of 1.5T model has been adjusted from 110kW to 130kW. The transmission system is expected to match the 7-damp double-clutch gearbox, still using rear multi-link suspension.

Harvard H6 is an epoch-making model of Chinese automobile brand and Chinese automobile market. It breaks the monopoly market position of joint venture SUV and remains the best-selling SUV in China for many years in a row. In 2011, Great Wall launched the Harvard H6 model, which competed with the then popular CR-V, Rongfang and other joint venture compact SUV, and topped the list of SUV sales in China for a decade in a row, allowing more consumers to realize their SUV dreams. However, with the rapid rise of new energy vehicles, electric and intelligent products begin to be favored by consumers, and the market position of Harvard H6 is threatened.

In 2021, Harvard H6 sold 352900 vehicles, down 3.2 per cent from a year earlier. In 2022, Harvard H6 fell to third place, with annual sales of 250100 vehicles, down 29.1% from the same period last year, making it the biggest decline in the SUV list. It was overtaken by BYD Song and Tesla Model Y, which have been electrified, with sales of 478800 and 315300 respectively. At that time, BYD Song overtook Nissan Xuanyi to become the best-selling model. By 2023, the Harvard H6 had fallen to the sixth place, with annual sales of 218200 vehicles, down 12.75% from the same period last year. All the top five models except Chang'an CS75 are electric models.

Outsiders believe that the decline of Harvard H6 for many years is that the transformation of new energy is too slow and misses the best opportunity to enter the new energy vehicle market.

In August 2022, Great Wall held a press conference to announce the transformation of the Harvard brand to new energy, and the Harvard brand will officially stop selling fuel vehicles by 2030. At the scene, the Harvard brand released the new brand LOGO, and brought two models, Harvard H6 DHT and Harvard H6 DHT-PHEV, but the electrified Harvard H6 did not bring popularity. Since then, the Harvard brand has successively launched Harvard II Big Dog, Harvard Owl Dragon / Owl Dragon MAX, Harvard Raptor and other models, but according to the latest sales data, the market of the Harvard brand is still supported by Harvard H6 and Harvard Dog, both of which are fuel vehicles, with cumulative sales of 68400 vehicles in the first quarter, accounting for 75.8% of the total sales of the Harvard brand. For the Harvard brand, the transformation of new energy has a long way to go.

For the replacement of the Harvard H6, the greatest significance is to maintain the market of the Harvard brand and maintain the market competition in keeping up with the trend of the times, and according to the tonality of the Harvard brand, it is expected that the new generation of Harvard H6 will still adopt the strategy of selling together with the old and new after its listing, providing consumers with more choices, but as more and more brands achieve electrification and intelligent upgrading, the future of Harvard H6 will only become more and more difficult.

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