AutoBeta(AutoBeta.net)04/22 Report--

On April 20th, the new Qichen VX6 officially went on sale. The new car has launched a total of three models with a price range of 14.19-159900 yuan and a time-limited equity price range of 12.89-146900 yuan. As a reference, the price range of the old Qichen VX6 is 14.19-159900 yuan.

In terms of appearance, the new car adopts STAR star design concept, the front face adopts split headlight group design, and the internal integrated LED light source makes it more eye-catching when driving at night, and the through-type light belt retains the family "V"-shaped design elements with a high degree of recognition. In addition, the new car is embellished with orange at the bottom of the front enclosure to further improve the visual effect of the vehicle. In addition, the new car has a new "uncharred green" version, which uses a two-color body design and embellishes the roof and rims with orange to make the visual effect younger. In terms of size, the length, width and height of the new car are 4658/1890/1656mm and the wheelbase is 2850mm. In the rear part, the line design of the rear part of the new car is very strong, and the taillight group adopts the same design style as the front face, forming a front and back echo, and the interior also continues the V-shaped design elements, with a small spoiler in size. further create a younger, more athletic atmosphere.

Interior decoration, the new car is mainly simple style, the car adopts a large number of horizontal line design, the center console part is a multi-rectangular layout, equipped with full liquid crystal instrument, double-spoke steering wheel and suspended horizontal center control screen, the car system is developed based on Android system, supports continuous voice dialogue and audio recognition air conditioning air outlet adopts hidden design and improves the sense of atmosphere through multi-color atmosphere lights.

In terms of power, the new car adopts a single motor layout, with a maximum motor power of 160kW, a peak torque of 275Nm, a battery pack capacity of 62kWh and a CLTC mileage of 520km. At the same time, Qichen VX6 has built-in intelligent charging itinerary planning, and during long-distance travel, the vehicle navigation will mark the charging piles along the way and plan the charging time.

Qichen brand was originally a Dongfeng Nissan joint venture independent brand, which was launched in September 2010. in February 2017, Qichen brand declared its independence, and then established Dongfeng Qichen Automobile Co., Ltd. Dongfeng Qichen Automobile Company (namely Dongfeng Qichen). Data show that Dongfeng Qichen sales have declined for three consecutive years from 2018 to 2020, from more than 140000 in 2017 to 78000 in 2020. In order to reverse the decline, in December 2020, Dongfeng Motor carried out strategic adjustment. Dongfeng Co., Ltd. set up five major business departments. Dongfeng Qichen was brought under the management of Dongfeng Nissan, and changed from an independent brand to the second brand of Dongfeng Nissan passenger car Company.

In December 2022, Dongfeng Nissan Qichen announced a comprehensive transition to the new energy sector, no longer developing new pure fuel cars, and will launch no less than two new new energy models a year in the future, creating a system capacity of 300000 vehicles per year, with a medium-and long-term goal of selling 500000 vehicles a year.

Qichen VX6 is Dongfeng Nissan Qichen's first pure electric SUV, which went on sale in November 2023 with a total of three models with a price range of 14.19-159900 yuan. The car is based on a new pure electric platform, positioning compact pure electric SUV, after the launch will compete with AION Y, Nezha U and other models.

According to the official website, Qichen models currently on sale include Qichen Big V, D60/D60 EV, Qichen Star, T60, Qichen VX6 and so on. Retail data show that from January to March this year, Qichen brand cumulative sales of 9669 vehicles, the highest sales model is Qichen D60 EV, 2569, followed by Qichen V DD-i super hybrid, 2515, Qichen V 2437, and Qichen VX6 ranked fourth, 1436, other models no more than 500.

Qichen VX6 as Dongfeng Nissan Qichen's first pure electric SUV, from its sales performance (January-March sales of 545,386,505, respectively, January-March cumulative sales of 1436), it obviously lags behind its competitors, as a comparison, the same class model AION Y sales of 28880. Overall, the release of the new car for the annual model, the overall appearance adjustment is not large, but by contrast, the new car price is cheaper, as for whether the sales can take a turn for the better, considering the current car market compact pure electricity SUV competition, Qichen VX6 follow-up sales are expected to be difficult to take a turn for the better.

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