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The new MINI COOPER Pure Electric was unveiled for the first time at the 2024 Beijing Auto Show. It is understood that the new MINI COOPER is the first production car under Beam Motors, jointly built by Great Wall Motor and BMW Group, and is scheduled to be listed and supplied to the global market in 2024.

In terms of appearance, the new MINI COOPER adheres to the design style of the MINI brand all the time, and the front inherits MINI's iconic round headlamp design, coupled with an eye-catching new octagonal intake grille. Functionally, LED headlights come with three modes, and you can also turn on interactive welcome and farewell animation. On the side of the body, the new car is still a classic two-door design, and it does not directly cancel the two-door version like the domestic smart. In the rear part, instead of using half a capsule-shaped British flag taillight, the new car uses a matrix LED taillight, which also has three adjustment modes, which are connected by a penetrating trim in the middle, which looks sharper.

In terms of interior decoration, the new MINI COOPER uses minimalist elements, and the interior retains only three basic elements-the steering wheel, the central control screen and the lever switch. The new car cancels the dashboard, and the HUD head-up display system will replace the dashboard. The central control screen still continues the iconic design of MINI, but it is no longer a rectangle cut out of the round shape, but a real circular screen. In addition, the button area under the central control screen also uses circular design elements, which still has a certain inheritance with the current model. The steering wheel also uses a new style, while abandoning the classic circular air conditioning outlet, but using the current popular through air outlet.

In the power part, the entry-level MINI COOPER E is equipped with 135kW (184hp) motors, matched with 40.7kWh 's battery pack. The high-end version of the MINI COOPER SE is equipped with a 160kW (218 horsepower) motor and uses a 54.2kWh battery pack with a maximum range of 402km in WLTP and an acceleration of 6.7s from 0 to 100km/h.

In addition to the MINI COOPER, MINI Aceman also made its debut, which is the second production car under Beamcar, positioning a small pure electric SUV,MINI Aceman that will fill the gap between the five-door version of MINI and MINI COUNTRYMAN in the future.

MINI Aceman is MINI's first pure electric crossover model, which still continues the MINI family style, and the overall design is somewhat similar to that of MINI COUNTRYMAN. Instead of using the traditional circle, the shape of the headlight group has become more angular and highly recognizable. In addition, the new car uses a closed front design, leaving only a slender vent below for the heat dissipation of the motor and other equipment, and the front enclosure uses a new design, the overall style is more radical.

On the side of the body, Aceman has a classic suspended roof design and round body, the whole body is lower than COUNTRYMAN, its length, width and height are 4076/1754/1515mm, wheelbase 2606mm, located between MINI COOPER and MINI COUNTRYMAN. Due to its larger size, it uses a four-door design, which is expected to meet the daily travel needs of families.

In the rear part of the car, MINI ACEMAN no longer uses half a capsule-shaped British flag taillight, but uses a vertical taillight, which shows a wide vision, and the bumper is made of black plastic to show cross-border wind. The "ACEMAN" English logo is located in the center below the MINI logo and the "beam car" logo in the upper left corner.

In terms of interior decoration, MINI ACEMAN still uses a large number of classic design elements of MINI. Like MINI COOPER, it only retains the steering wheel, central control screen and lever switch, while the circular central control screen is equipped with only a few physical buttons, so the overall design is very simple. In addition, the button area under the central control screen also uses circular design elements, which is also inherited from other MINI models. The dashboard in front of the main driver is cancelled and the HUD head-up display system will replace the dashboard.

In terms of power, the car will be available in two power versions. The Aceman E has a maximum power of 183hp and a 40 kWh battery pack with a range of about 300km. Aceman SE maximum power 218hp, with 54.2kwh battery pack, CLTC has a maximum mileage of 450km and 0-100km/h acceleration of 7.3s.

Beam Motor is a joint venture between BMW Group and Great Wall Motor in December 2019, with a stake of 50:50, in which BMW (Holland) Holdings is the actual controller. In 2019, Light Motor started to build a factory in Zhangjiagang City, Jiangsu Province, with a total investment of 5.1 billion yuan and an annual standard production capacity of 160000 vehicles. It is worth noting that Beamlight Automobile adopts a joint venture rather than a joint venture, and product sales are still carried out in the internal channels of the two automobile brands.

According to the original plan, beam car is not only responsible for production, but also includes the joint research and development of pure electric vehicles by both sides in China. It is expected that the future MINI pure electric vehicles as well as new products under Great Wall Automobile will be put into production here, but the latest news shows that beam car only undertakes the production of two future electric models of MINI, that is, COOPER and ACEMAN models, while there is no progress in the new products jointly developed by the two brands.

In September 2023, MINI announced a comprehensive electrification strategy. Beam cars will become the world's first producing area and major export base for the next generation of MINI pure electric models. Then in October, the new MINI COOPER came off the line at the beam car factory, and the first SOP models (small batch production) were for export only. In December 2023, Beamlight Automobile was qualified for independent production.

Sales of MINI in China have declined in recent years, from 34100 in 2019 to 28700 in 2022 and then to 18200 in 2023, lagging far behind the market of traditional fuel luxury brands. Due to the low sales in China, the models produced by Beamlight may be mainly aimed at overseas markets or become the second largest production base of MINI in the world.

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