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On the eve of the opening of the 2024 Beijing Auto Show, the new FAW Toyota Prado was officially launched. The new car has launched a total of four models with a price range of 459800-549800 yuan.

The new FAW Toyota Prado was first unveiled at the 2023 Guangzhou Motor Show, and the new car is based on the TNGA-F platform. At present, the high-end non-load-bearing models of Toyota and Lexus come from this platform, including the new GX and LX of the Lexus brand, and the new Sequoia, Sequoia, Rand Cool of the Toyota brand. The new domestic Toyota Prado offers different front face styles according to different configurations, and the biggest difference is reflected in round lights and rectangular lights.

In terms of appearance, the new car uses a large number of straight line design, the overall shape is similar to the "square box", and the previous Prado shape has a clear sense of contrast. Specifically, the front face of the new car uses a smoked black air intake grille, and the grille is surrounded by silver decorative frames and a large area of black decoration, forming two areas up and down. the interior of the grille is in the shape of a square grid, equipped with a silver lower guard plate, which has great visual impact. In addition, the center of the new car grille is the "TOYOTA" English LOGO logo to further improve the recognition, and the two are designed with split lamp groups.

The side of the body, as a product of Toyota's TNGA-F platform, is also similar to the Lexus GX, with obvious lines, square wheel eyebrows, black anti-friction panels and rugged wheel arch design to further consolidate Prado's off-road image. In terms of body size, the length, width and height of the new car are 4925 (4945) / 1980 / 1910 (1920) mm respectively, and the wheelbase is 2850mm.

In the rear part, the new car does not adopt the popular design of through taillights and external spare tires. The taillights on both sides of the new car are chic in shape, lengthening the visual effect with the longitudinal layout, and the overall design style echoes with the front face. In addition, the silver bar on the rear of the new car still uses the word TOYOTA as the trailing mark, and there is a black car name on the left. In addition, although the rear door of the trunk is opened up, the independently opened rear windshield is still retained, while the full-size spare tire is set at the back of the chassis.

In the interior part, the new car is also designed with a large number of linear elements, the car is equipped with beige and black color choices, equipped with full liquid crystal dashboard, suspended central control screen, multi-function steering wheel, mechanical shift lever, etc., after localization and upgrading, the car machine system integrates HUAWEI HiCar, Baidu CarLife, CarPlay, Wechat, smart home and other functions, and the steering wheel function buttons are the same as overseas models. Including Bluetooth, voice control, multimedia control, adaptive cruise, lane maintenance and other control buttons. At the bottom of the central control screen is a separate control area for air conditioning, which still retains traditional physical buttons and has front seats for heating and ventilation. In terms of seat layout, the new car offers a 5-seat version and a 6-seat version, and the 6-seat model adopts a 2-seat 2-seat layout.

In terms of power, the new car is equipped with a hybrid system composed of T24A-FTS 2.4T gasoline engine and motor, the transmission system matches the 8-speed automatic transmission, the comprehensive maximum power of the system is 330hp and the peak torque is 630Nm.

Prado is a hard off-road vehicle owned by Toyota, which is called "overbearing" by domestic consumers and has a good sales performance. Data show that during the period from 2018 to 2019, monthly sales of the car basically stabilized at about 2800. Later, due to the influence of national fuel limit regulations and national sixth emission regulations, as well as brand product strategy considerations, FAW Toyota officially announced in June 2020 that it would stop production of domestic Toyota Prado. Between 2003 and 2020, domestic Prado produced a total of 346700 vehicles, according to official data. After Prado stopped production, the used car market rose, and even prices were upside down, which to some extent shows the popularity of Prado in the market.

From the point of view of the shutdown time, the last generation of domestic Prado was only produced to 2019 models, but more than 3 years have passed since the last domestic Prado went offline in 2020. Prado has been absent for many years and returned to the Chinese market with a new look and new technology. it is undoubtedly a new choice for the hard-line off-road market.

As a hard-line off-road vehicle, the price of the new FAW Toyota Prado is acceptable at 459800-549800 yuan, which is lower than the starting price of 2019 models. As a reference, the price range of 2019 Prado models sold in China is 494800 yuan-505800 yuan. But now it is different from the past, as the domestic market growth program and plug-in hybrid technology become more and more mature, the advantages of gas-electric hybrid in driving experience and use cost disappear. In addition, in the three years since Prado left China, great changes have taken place in the car market, and more and more Chinese brands have begun to lay out this market. For example, BYD has entered the hardline SUV market by virtue of its electric technology accumulation. In addition, Great Wall Tank 500 and Jiangling Ford's Bronco will also have an impact on Prado's market position. After the listing of Prado, in addition to facing the competition from the established players of Jeep Horse herders, new players such as Tank 700Hi4-T, Tank 500, BYD equation Leopard 5 and Leopard 8 are also eyeing Prado's market segment, which means that these models will also become potential competitors for Prado in the future.

As the trump card of Toyota, the highlight moment of domestic Prado is a thing of the past. In the face of the new energy changes that will be ushered in in the off-road vehicle market in the future, it is expected that the new generation of Prado will return to the Chinese market to attract more people.

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