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On the evening of May 17, Lecker 07 EM-P, a brand new model owned by LinkedIn, officially launched three new models with a price range of 16.98-189800 yuan and a time-limited price of 16.38-183800 yuan.

Lectra 07 EM-P is based on CMA Evo architecture, positioning medium-sized sedan, using the second generation design language and 1.5T EM-P plug-in hybrid system on the power. it is the first plug-in hybrid sedan, which will compete with plug-in hybrid cars, including BYD Seal DM-i.

In terms of appearance, the overall design of the new car is inspired by the The Next Day concept car, the front face uses a closed grille design, both sides are equipped with through-type light belts and LED headlight groups, daily running lights similar to the Y-shaped design to further enhance the fashion atmosphere, far and near lights and the black panel in the center of the front face to form a penetrating design, the overall look is very recognizable. The front enclosure adopts the lower embedded design, and the large-size air inlet is connected with the diversion grooves on both sides, which has a full sense of movement.

On the side of the body, the new car adopts two-color design, ABC column and roof are painted in black to create a suspension effect. in addition, the new car adopts popular designs such as frameless doors and hidden door handles, while the rims are designed in black and white. In terms of size, the length, width and height of the new car are 4827/1900/1480mm, the wheelbase is 2843mm, and the position is a medium-sized car. In the rear part, the new car adopts the popular through-type taillight group, which echoes with the front face design. The rear lines and large-size black trim panels around the bottom add a sense of hierarchy to the rear, making the whole car more visual impact.

In the interior part, the new car is mainly in a concise design style, which is similar to the Lecker 08 EM-P currently on sale. The new car is equipped with a rectangular 12.3-inch full LCD dashboard and a 15.4-inch central control screen with ultra-narrow frame design and 2.5K resolution, equipped with LYNK Flyme Auto Meizu car system. The steering wheel adopts two-color design, part of the keys are in the form of touch, and the overall shape is very avant-garde.

In terms of power, the new car is equipped with a plug-in hybrid power system composed of 1.5T engine and motor, the maximum engine power is 163hp, the comprehensive power of the system is 381hp, the transmission system matches the third gear DHT gearbox, and the CLTC pure electric endurance 126km.

Considering the positioning and price of the new car, the new car will compete with the same level of models such as BYD Seal DM-i and Honda Accord PHEV.

Lectra is a high-end brand joint venture between Geely Automobile Group and Volvo Automobile Group, in which Geely Motor owns 50%, Volvo Motor 30% and Geely Holdings 20%. According to the official website, LinkedIn currently sells fuel vehicles including Linked01, Linked02, LinkedIn 03 +, 05, 06, 08 as well as new energy vehicles 01 PHEV, 02 PHEV, 05 PHEV, 06 PHEV, 09 MHEV/PHEV and 07 EM-P. Among them, there are two models of Lecker 02 and Lecker 03 in the car market, both of which are positioned as compact cars, while Lac 07 EM-P is positioned as a medium-sized sedan, which will make up for the gap in the medium-sized car market.

Traditional manufacturers' efforts to new energy vehicles has become a hot topic. At present, Lectra's performance in the new energy vehicle market is hardly ideal. Retail data show that from January to April this year, the cumulative sales of Lecker cars was 73601, with the highest sales of LEC 08, 23419, LEC 03 and LEC 06, respectively, 21880 and 17511, respectively.

According to the plan, Lecker is expected to release three new energy models this year, including the 07 EM-P. As a brand-new masterpiece of the Lecker brand, the follow-up market performance is worth looking forward to. Of course, with the intensification of competition in the car market, Lectra still has a long way to go in terms of new energy models.

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