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On June 6, Xiaopeng officially announced that the world's top designer Juan Malopez joined Xiaopeng Automobile as vice president of Xiaopeng Automobile styling and Design Center, responsible for the management and design decision of Xiaopeng Automobile Design Center.

According to an official press release, Juan Malopez, from Spain, has 24 years of experience in industrial design, including 15 years in the field of automotive design, successively at Genesis Design, Lamborghini, Ferrari, Audi, Seattle and other car brands, and has designed many world-famous classic supercars.

Rich experience in automotive interior and exterior modeling design and global design team management. It is understood that Juan Malopez joined Seattle in 2000 and served as head of Lamborghini interior design from 2002 to 2006. During his tenure, he led the design of Lamborghini Gallardo Spyder, Lamborghini Murci é Lago barchetta and Lamborghini MIURA concept cars. In 2004, Juan Malopez became Audi car interior design manager and designed Audi Avantissmo, Audi A4, Audi Quattro concept cars. He resigned as interior design manager of Audi Group in 2006. He then joined Seattle as director of interior design, which lasted until 2010.

Since 2010, Juan Malopez has joined Ferrari, BYD, Changan Automobile and other companies. Among them, he served as head of exterior design for Ferrari from 2010 to 2018, global director of exterior design for BYD from 2018 to 2020, and led the design of exterior design for BYD-E-SEED GT concept car. He served as director of creative design for Changan Automobile from 2020 to 2022 and head of Genesis Design Europe from 2022 to 2024.

Since 2024, the personnel of Xiaopeng Automobile has changed frequently. On May 24, Interface News reported that Gu Yuanqin, vice president of operation and management of Xiaopeng Automobile Financial platform, succeeded Wang Tong as head of Xiaopeng automobile sales, and Wang Tong has now been transferred to the management president to run the business. Prior to this, Xiaopeng Motor also carried out personnel adjustments.

On January 22, the media reported that under the leadership of Wang Fengying, president of Xiaopeng, a new round of organizational restructuring of Xiaopeng involves marketing, human resources, intelligent data, manufacturing and product planning. Zhang Li, the former general manager of Great Wall, joined Xiaopeng a few months ago to take over from Jiang Ping, who has retired. Jiang Ziyang, who once worked as a senior positioning consultant at Reese Strategy, joined Xiaopeng Automobile and was in charge of product planning, previously headed by Wu Meng. On March 13, Xiaopeng's official website changed its core management team, and co-founders Xia Heng and he Tao, both co-founders of Xiaopeng, changed from "core management team" members to "lifetime honor". At present, Xiaopeng Automobile "core team members" are Chairman / CEO he Xiaopeng, President Wang Fengying, and Vice Chairman / Co-President Gu Hongdi.

Up to now, Xiaopeng's models on sale include G3, P7, P5, G6, G9 and X9. Although there are many products, Xiaopeng's sales have not improved so far this year. According to the plan, Xiaopeng will launch two new models this year, of which Xiaopeng will launch a brand-new A-class product of 100000 to 150000 yuan worldwide, and put the AI model into the car in the second quarter.

At present, Xiaopeng is still weak in sales. Xiaopeng said that Juan Malopez will lead the evolution of Xiaopeng's design style and the upgrading of brand design, and comprehensively enhance Xiaopeng's design competitiveness in the global market. In addition, Xiaopeng's new brand, MONA, will soon be launched, which will enter the global auto market of 10 to 150000 levels, with the first car or named "want to go 03". And Xiaopeng automobile CEO he Xiaopeng to this brand expectation is also quite high. It should be noted that in order to cope with the intensified pressure of market competition, domestic new power brands have begun to dig deeper into more market segments this year. Xiaopeng launched the brand or to counter the multi-brand strategy launched by car companies including BYD, Geely and Xilai.

According to he Xiaopeng, Xiaopeng will challenge the annual sales target of 280000 vehicles this year. The latest data show that from January to May 2024, Xiaopeng delivered a total of 41360 vehicles, an increase of 26.04 percent over the same period last year. At present, Xiaopeng urgently needs to launch popular models, and it remains to be seen whether the addition of the world's top designer Juan Malopez and the launch of Xiaopeng's new MONA brand will boost Xiaopeng's sales.

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