AutoBeta(AutoBeta.net)07/06 Report--

On July 2, Chery Holdings Group (hereinafter referred to as "Chery Group") released the latest monthly sales figures. Data show that in June 2024, Chery Group sold 200412 vehicles, an increase of 38 percent over the same period last year, of which new energy sales were 44851, up 230.6 percent from January to June, up 48.4 percent over the same period last year. this is the first half-year sales of Chery Group to exceed 1 million vehicles, a record high.

In terms of brand segmentation, Chery Holdings passenger car business segment Chery Automobile, EXEED Star Motor and Jetta Motor sold 123694, 13252 and 42088 cars respectively in June, up 28.5%, 34.6% and 94.8% respectively over the same period last year. The cumulative sales for the year were 706767, 54447 and 223555 respectively, up 41.9%, 28.9% and 98.9% respectively over the same period last year. From the sales data analysis, whether in June or the first six months of this year cumulative sales, the above three brands have achieved a good year-on-year growth trend.

Of course, in addition to the above three major brands, Chery Group also has a good sales performance in the field of new energy competition. According to the data, Chery Group sold 44851 new energy vehicles in June, up 230.6% from the same period last year, and the cumulative sales for the year were 180947 vehicles, up 181.5% from the same period last year. Compared with the above brands, the growth rate of Chery Group in the new energy market is particularly obvious, almost achieving year-on-year "rebranding" growth. However, in terms of the automobile market as a whole, Chery Group's performance in the new energy field is far lower than that of traditional car companies such as BYD, and the pace of Chery Group's catch-up in the new energy field needs to be accelerated.

It is worth mentioning that exports are also an important source of sales of Chery Group, accounting for half of Chery Group's sales. According to the data, the export sales of Chery Group in June this year were 97034 vehicles, an increase of 22.7 percent over the same period last year. The total export volume from January to June was 532158 vehicles, an increase of 29.4 percent over the same period last year, and continued to be the number one car in China.

It is understood that since 2024, Chery Group fuel models have accelerated iterative refurbishment, including Ruihu 9 super comfortable version, Arize 8 new version, a new generation of Ruihu 7, O'Mengda guardian version, exploring 06 Secret Knight version, shortcut X90 PRO, shortcut X70 glory version, shortcut X90 youth version, shortcut X90 PLUS family joy version and other models have been iterated and refurbished. At the same time, Chery Group has also launched Fengyun A8, iCAR 03, Jetu Shanhai T2, Fengyun T9, Star era ET, Xingtuo Yaoguang C-DM, Discovery 06 C-DM, New Zhijie S7 and other blockbuster models, covering a variety of power, such as plug-in, pure electricity, extended range, and so on. More than 80% of the new products on the market are new energy vehicles, which shows to some extent the importance of new energy products to Chery Group.

Among them, the cumulative sales of the first product of the iCAR brand reached 25586 vehicles in the four months after its launch, compared with 5907 in June. ICAR 03, the first product of the iCAR brand, was launched on February 28th, and the new car launched a total of 6 models with a price range of 10.98-169800 yuan. the car is positioned as a hard pure electric SUV, built based on i-MS 's multi-Rubik's cube new energy architecture, and provides a single / double-motor version of the car, among which, the maximum power of the single-motor version is 135kW (184hp) and the dual-motor four-wheel drive version is 205kW (279hp).

It is worth mentioning that with the rapid development of the new energy vehicle market, the competition of new products launched by automobile companies has no longer simply compared the price, but has evolved into a comprehensive competition of the product price ratio, not only the price, but also volume configuration, volume speed, volume flow and so on. Although Chery Group launched many new models in the first half of the year, it also faces a lot of competitive pressure.

According to the plan, Chery Group's sales target is to achieve 4 million vehicles this year, and according to this calculation, the target completion rate of Chery Group in the first half of the year is 27.52%. Judging from the situation in the first half of 2024, it is difficult for Chery Group to achieve 100% of its sales target by the end of the year.

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