AutoBeta(AutoBeta.net)07/13 Report--

On July 12, on the latest issue of the new car application catalog disclosed by the official website of the Ministry of Industry and Information Technology,"Automotive Industry Concern" inquired about the application information of the new model of the Geely brand-Geely Xingyuan.

The new car is built based on a new pure electric platform. Judging from the application plan, the new car's appearance adopts a new design language, and the overall shape is round and lovely. The front face adopts a closed front grille design, with sharp headlight sets on both sides, and double "C" shaped guide grooves are used on both sides to create a strong sense of movement.

On the side of the body, the new car has sharp lines, using raised wheel eyebrow lines at the front and rear to match the two-color body design. In addition, the new car is also equipped with hidden door handles and low-wind resistance rims to create the visual effect of a floating roof, making the overall look quite fashionable. At the rear of the car, the overall shape of the new car is mainly simple. The taillights are designed with a taillight group that echoes the front face, and are equipped with a spoiler to highlight the sporty atmosphere.

In terms of size, the length, width and height of the new car are 4135/1805/1570mm respectively, and the wheelbase is 2650 mm. The interior of the car adopts a 5-seat layout and is expected to be positioned as an electric small vehicle. In terms of power, the application information shows that the new car provides two motor powers of 58 kilowatts and 85 kilowatts, which are matched with lithium iron phosphate battery packs. The battery unit manufacturer is Jiangsu Times New Energy Technology Co., Ltd., and the battery assembly manufacturer is Xiangtan Flash Poly Battery Co., Ltd.

Based on the analysis of the new car body size announced in the application information, it is expected that the new car will compete with BYD Dolphin, Oula Good Cat and other models after it is launched. For reference, the current selling price of BYD Dolphins is 998 - 129,800 yuan; the selling price of Oula Good Cat is 1058 - 165,800 yuan.

In the past two years, the market for A0 pure electric vehicles has been extremely hot. Cui Dongshu, secretary-general of the Passenger Transport Association, has previously said that the price of small electric vehicles is relatively low, which is in line with the consumer needs of ordinary entry-level people. With the aging trend of China, it is the second largest car in families. Demand for cars continues to grow, and small electric vehicles are products with better transportation needs. "Whether it is from the convenience of travel, the advantages of road rights, the combined cost of use and the advantages of easy parking and storage, electric vehicles still have huge competitive advantages over traditional fuel vehicles. "

Retail data shows that in the first half of this year, the top three models in sales of small electric vehicles were Seagull, Wuling Bingo and Dolphin, with sales of 167,900 units, 67,900 units and 67,500 units respectively.

As more models of the same class are launched, competition in this market segment will become more intense. As for whether Geely Xingyuan can gain a piece of the pie in the highly competitive market, it is unknown because the current information about new cars is still very limited, and the subsequent "Automotive Industry Concern" will continue to pay attention.

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