AutoBeta(AutoBeta.net)07/16 Report--

In the latest new car declaration catalogue published on the official website of the Ministry of Industry and Information Technology, "Automotive Industry concern" found that the Mingjue MG S5 model has appeared on the declaration catalogue. It is understood that the new car positioning compact SUV, the use of pure electric power system.

In terms of appearance, the new car adopts the classic X element design of the Mingjue family, the front face is designed with a closed grille, the two sides are equipped with a slender split headlamp group, and the headlamp is equipped with air intake shape, the overall recognition is good. In addition, the front of the new car is surrounded by a split intake grille design to highlight the sense of movement of the vehicle.

The new car has smooth lines on the side of the body, with a waistline extending from the far end of the headlight to the rear, and the front and rear wing panels are designed with black eyebrows. In addition, the new car does not use the popular hidden door handle, but uses the traditional design of the door handle, and provides 17x18-inch rims to choose from, the overall sense of movement is good. In terms of size, the length, width and height of the new car are 4476/1849/1621mm and the wheelbase is 2730mm. The rear part of the car, the shape of the new car is simple, using through-type taillights and fumigation treatment, the center is embedded with the brand LOGO logo, lit with a good degree of identification, with high brake lights above.

In terms of power, the new car adopts the form of single motor rear drive, and the rear axle drive motor is provided by United Automotive Electronics Co., Ltd., with a maximum power of 125 kilowatts and equipped with lithium iron phosphate battery.

It is understood that MG, whose full name is Morris Garages, is a well-known British car brand. The English name MG comes from the initials of Morris Garages (Morris Motor Company) founded by founder William Morris in 1910. In July 2005, Nanjing Automobile Group acquired British MG Rover Motor Company and its engine production division, which became the first for Chinese enterprises to acquire famous foreign automobile companies, and changed its name to Nanjing Mingjue Automobile Co., Ltd. In April 2007, Shanghai Automotive Group Co., Ltd. (SAIC) acquired Nanjing Automobile Group. Since then, Mingjue has become an independent brand of SAIC Group. Since then, it has begun to produce a series of models, such as Mingjue 7-Series, Mingjue 6-Series, Mingjue 3-Series and so on. The products are sold both domestically and internationally. Figures show that Mingjue sold 840000 vehicles worldwide in 2023, accounting for about 70 per cent of SAIC's overseas sales.

According to the official website, the current models sold by the Mingjue MG brand include MG5, MG6, MG pilot, MGZS, MG7 and other models. Retail figures show that the Mingjue brand sold 37823 vehicles in the first half of this year. The model with the highest sales volume was MG5, accounting for 51.35% of total sales, accounting for 51.35% of total sales, followed by Ting MG7, with 14145; the rest of the models sold less than 2000.

With the follow-up launch of MG S5, the product matrix of MG will be further improved. Considering the positioning and price of the new car, it is expected that the new car will compete with BYD yuan PLUS, GAC Ean AION Y and other models after its launch. It should be noted that the compact SUV market where Mingjue MG S5 is located is currently the most competitive market. Whether Mingjue MG S5 can be recognized by consumers after its listing, as the information about the new car is still very limited, it is still unknown, and the follow-up "Automotive Industry concern" will also continue to pay attention.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat