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On the evening of July 17, Ruihu 8L, a new car owned by Chery, officially opened its pre-sale. The new car has launched a total of models, the price range is. As a reference, the price of Ruihu 8 currently on sale is 97800-162900 yuan. Officials say the new car will go on sale on August 8.

New car positioning Ruihu 8 family flagship model, the appearance of a new styling design, compared with Chery car cash model, the new car styling is more avant-garde and fashionable. Specifically, the front face of the new car uses a large-size grille design, supplemented by a dot matrix style, the visual effect is very atmospheric. With two sharp headlamp sets, the LED daytime driving lights inside the lamp chamber adopt a three-stage layout, together with the raised rib design on the cabin cover, which looks very aggressive.

On the side of the body, the overall shape of the new car is burly and has a great sense of strength, with a straight waistline running from the front to the rear and a suspension effect on the roof, which looks tough. In addition, the new car also uses a hidden door handle design and is equipped with panoramic skylights, large-size multi-spoke rims, roof luggage rack, etc., offering 18-inch, 19-inch and 20-inch rim options. In the rear part, the new car taillight adopts the more popular through-type design, and the slender taillight group presents the effect of double-layer linear light belt, which has a high degree of recognition after lighting. In addition, the new car taillights inlaid with the "CHERY" English letter logo, and 390T, TIGGO8L tail marks also show the different identity of the vehicle. In addition, the spoiler above the roof of the new car is designed with a large area of black surrounding design below, and the exhaust adopts two-sided layout, which is full of movement as a whole.

In terms of size, the length, width and height of the new car are 4795x1930x1729 (1741) mm, the wheelbase is 2770mm, the positioning medium-sized SUV, and the seat adopts 5-seat version and 7-seat version layout. As a reference, Ruihu 8 is 4700/1860/1746mm in length, width and height, and 2710mm in wheelbase.

In the interior part, the new car adopts minimalist design style, black and brown two-color layout, center console and doors with decorative panels similar to metal drawing style. In terms of configuration, the new car is equipped with a 10.25-inch full LCD dashboard, a 15.6-inch central control screen, a HUD head-up display, a flat-bottomed steering wheel and a 8155 chip. In addition, the new car also uses a gear-style electronic shift mechanism, with few physical buttons in the car, which is more in line with the style of young people buying new energy cars nowadays.

In terms of power, the new car is equipped with a 2.0T turbocharged engine with a maximum power of 187kW and a maximum torque of 390Nm. In terms of transmission, the Fuzhen 8AT gearbox developed by Chery matches the engine.

Ruihu 8 is a SUV model launched by Chery Group, which went on the market in April 2018. at present, Ruihu 8 family has formed Ruihu 8, Ruihu 8 PLUS and Ruihu 8 PRO models, all of which are located in medium-sized SUV, with price ranges of 97800-159900 yuan, 126900-148900 yuan and 126900-166900 yuan, respectively. According to the positioning of the new car, the new car will be the new flagship model of Ruihu 8 family. It should be noted that the current competition in the medium-sized SUV market segment is also very fierce.

Retail data show that in the first half of this year, the top three models in the medium-sized SUV segment were Tesla Model Y, Ruihu 8 and Mercedes-Benz GLC, with sales of 207800, 74000 and 71000 respectively, followed by Tuguan L and Audi Q5L, with 65800 and 65500 respectively.

In the Chery automobile product camp, Ruihu 8 is also an important volume model under Chery Automobile. Retail data show that Chery sold 237213 vehicles in the first half of this year, with Ruihu 8 as the top model, accounting for 31.18% of the total sales, followed by Arize 8 and Ruihu 9, followed by 55061 and 23892.

As a new car of Ruihu 8 family, Ruihu 8L has been upgraded in appearance, interior and power. It is expected that the follow-up launch of Ruihu 8L will help Chery achieve its goal.

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