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Recently, spy photos of the road test in Europe of NIO Firefly's third-brand first model codenamed "Firefly" were exposed online. It is understood that Firefly is positioned as a "boutique car" and complements the current brand of NIO. It is expected that the new car will be launched in 2025 and will be launched simultaneously in the European and Chinese markets.

Judging from the spy photos of the road test exposed this time, the new car is still in a heavily disguised state. Judging from the overall shape, the front face of the new car is relatively square, and the headlight groups on both sides adopt circular design, making the shape very retro. On the side of the body, the new car adopts a hatchback body structure with a compact shape, a short front and rear overhangs design, and is equipped with 18-inch rims. It is expected to be a new car or a compact SUV model. In addition, the new car is also equipped with multiple cameras and sensors on the outside, which is expected to provide a higher level of driving assistance. In the rear part, a spoiler design is adopted above the tailgate of the new car, and the inside of the taillights on both sides presents a "Y" letter shape, making the overall visual effect more sporty.

In the interior part, from the spy photos, it is expected that the new car will be equipped with a small size LCD meter and a large size floating central control panel. In terms of power, the new car is expected to be equipped with pure electric power and adopt a power-changing mode.

Since the current information about the car is still very limited, it is uncertain whether it will eventually be named after "Firefly". More news still needs to wait for official disclosure, and the subsequent "Automotive Industry Concern" will also continue to pay attention.

In May this year, at the Ledao Automobile launch conference, Qin Lihong, co-founder and president of NIO Automobile, revealed that NIO's third brand Firefly was originally planned to be released in the second and third quarters of this year, but considering the brand sequence issue, the brand postponed It will be released until the second quarter of next year and will be launched simultaneously in Europe and China.

On May 15 this year, NIO's new sub-brand, Le Tao Automobile, was officially released. The new sub-brand is positioned in the home market, which is different from the high-end positioning of the NIO brand. Currently, the brand's first model, Le Tao L60, has been announced, starting at 219,900. The new car will be launched in September and will be compared with Tesla Model Y after launch.

Judging from the brand positioning of "Firefly", this brand positioning will be lower than that of the Ledao brand. According to previous reports, the brand is expected to focus on the small car and mini car market, with a selling price ranging from 100,000 to 200,000 yuan, which also means that NIO Automobile has begun to develop downward. For NIO, the Ledao brand bears the heavy responsibility of volume and making money. As for the third product, the Firefly brand, Li Bin previously revealed that the brand is positioned as a boutique car in China, priced at around hundreds of thousands of yuan, similar to the relationship between BMW and MINI, Mercedes-Benz and Smart.

In the second half of the year, car companies including Xiaopeng Automobile have begun to lay out second brands. Of course, the new power brands are also cultivating more market segments in order to face the intensification of market competitive pressure, accompanied by the intensification of competition in the field of new energy vehicles. All major car companies are facing a difficult battle for survival. As for whether the new brand of NIO Automobile can create surprises in the market segment in the future, it remains to be seen.

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