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SUV, the flagship of the new Audi Q family, launched on July 22nd, including the new Audi Q7, Audi SQ7 and Audi Q8. Among them, the new Audi Q7 launched four models with an instructional price range of 60.98-804800 yuan; the new Audi Q7 launched only one model with an instructional price range of 1.0988 million yuan; and the new Audi Q8 launched four models with an instructional price range of 78.68-1.0848 million yuan.

It is worth mentioning that in addition to changes in styling design, the new model also uses Audi's latest flattened four-ring logo, which has become one of the first Audi models to change standards in China.

It is understood that Audi's new logo was released in November 2022, first carried in the Audi Q8 e-tron and Q8 e-tron Sportback models, this model was renamed by Audi e-tron, as a medium-term revamped model, is the current Audi electrified family's flagship SUV model. However, the car has not been introduced into the domestic market, so it has not been updated to the domestic market simultaneously. According to the new Audi Q7, it is the first to use the new flattened four-ring logo, the surface is no longer chrome-plated, but by white and black to form a high-contrast visual effect. However, in order to meet the needs of domestic consumers, Audi still offers a black extended appearance kit with black logo for users to choose from, which will replace the conventional version of the white four-ring line with dark gray, which is more visually low-key. It is understood that the follow-up Audi in the domestic market of the new Audi A3 family, the new Q6L e-tron, the new A5 family models will also follow this change.

Back to the new car, the new Audi Q7/SQ7/Q8 model launched this time has a very similar change in appearance, in which the new Audi Q7 front grille and headlamp interior are redesigned. The new model adopts the design of the front single frame grille and the interior is decorated with honeycomb chrome plating, which will look more fashionable. In addition, the Black Samurai version is fully blackened, the front grille adds a very high-grade black highlight, coupled with the redesign of the front encirclement, the overall style looks more athletic.

In terms of interior decoration, the main change lies in the handling of soft bags in the car, the new car is made of leather and artificial leather, the upper part of the dashboard is made of NAPPA leather, the door handrails and center console trim panels are made of artificial leather, and the top model is equipped with advanced extended leather equipment bags. The new Audi Q7 continues to use a "three-screen linkage" layout, including a 12.3inch full LCD meter, a 10.1inch central touch display screen and an 8.6inch air conditioning system control screen, supporting Audi Connect interconnection, Bluetooth connection, navigation and other functions.

In the power section, the new Audi Q7 continues to offer 2.0T and 3.0T engine versions. The 45TFSI model is equipped with a fourth-generation EA888 2.0TFSI engine with a maximum power of 195kW and a peak torque of 370Nm, while the 55TFSI model is equipped with an EA839 3.0TFSI V6 engine and a 48V light hybrid system with a maximum power of 250kW and a peak torque of 500Nm. In terms of transmission system, the whole system is matched with 8-speed manual self-integrated gearbox and quattro full-time four-wheel drive system (with central mechanical torque limited slip differential), as well as adaptive air suspension.

In retrospect, the current sale of the second generation Audi Q7 went on sale in China in 2015, with a horizontal chromium-plated grille in advance. In 2020, the revamped Audi Q7 arrived, with a new appearance, a new generation of Audi family three-screen interior decoration, all seven, quattro full-time four-wheel drive system has been sold so far. The 2024 Audi Q7 can be seen as the second major overhaul of the second generation of Audi Q7, mainly adjusting the design details and configuration.

Today, the domestic luxury medium-and large-scale SUV market pattern has changed. BMW X5 is the first to be listed and sold in domestic status and lower the guidance price, which forms greater pressure on the same class competitive products sold as imported cars. The medium and large SUV with the highest sales in the first half of the year was the M7 with 111300 vehicles, followed by the ideal L7 with 65000 vehicles, while the BMW X5 ranked third with 46100 vehicles.

As for the new Audi SQ7, its appearance and interior design are more or less the same as the new Audi Q7, but as a performance version, it is more sporty in design, with a 4.0T V8 twin-turbocharged engine (EA825), a maximum power of 373kW, a peak torque of 770Nm, an eight-speed manual self-integrated transmission and an quattro all-wheel drive system.

The new Audi Q8, which locates as a medium and large sedan SUV, was first released overseas and mass produced in 2018, and was officially listed in China by import in October 2019. As a medium-term revamped model, the new car mainly adjusts the exterior design and interior configuration, and potential competitors include BMW X6, Mercedes-Benz GLE SUV and so on.

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