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On the evening of July 25th, BYD Dynasty's brand-new model Song L DM-i was officially launched, while Ocean Network's 2025 Song PLUS DM-i was also launched at the same time. Song L DM-i and Song PLUS DM-i both launched five models with a price range of 13.58-175800 yuan. The biggest highlight of the two models is the fifth-generation DM hybrid technology of BYD.

Song L DM-i is a brand new model under BYD Dynasty, which locates medium plug hybrid SUV and carries BYD DM 5.0technology. In terms of appearance, the new car continues the design style of the front face of the dynasty family, with a silver chrome-plated strip embedded with the "Song" logo, the chrome-plated strip extends to the headlights, and the black and slender headlamp group contains two LED light sources, supplemented by chrome-plated decoration, with high overall recognition. The lower part uses hexagonal large mouth type middle net, the interior is supplemented by horizontal dot matrix chrome plating decoration, with exaggerated air intake design, the overall visual hierarchy is very rich.

On the side of the body, the new car adopts SUV cross-border design style, is equipped with hidden door handle, and fumigates the wheel eyebrow and the bottom of the door, and the rear window is designed with privacy glass. In terms of size, the length, width and height of the new car are 4780/1898/1670mm, wheelbase is 2782mm, positioning medium-sized SUV. In the rear part, the overall shape of the new car is relatively full, and the taillights are designed with a penetrating design, together with the "Chinese knot" style lamp cavity and transparent cover design, which is highly recognizable and provides a richer visual perception for the rear. In addition, the new car's rear center returns to BYD's brand LOGO, with a double raised roof spoiler at the top and a black and silver design surrounded by a combination of black and silver decoration, showing a good sense of fashion and sports.

In the interior part, the new car adopts a simple and elegant design style, equipped with atmosphere lights, and the overall interface is clean and clear. In terms of configuration, the new car is equipped with a 15.6-inch suspended central control screen, a built-in DiLink 100 operating system, 50W wireless charging and HUD head-up display. In terms of seat layout, 5-seat layout is adopted in the new car.

In terms of power, the new car adopts the fifth generation DM hybrid technology, with a plug-in power system composed of 1.5L engine and motor, with a maximum engine power of 74kW and a peak torque of 126Nm, while the maximum power of the drive motor is 160kW and the peak torque is 260Nm. The battery is lithium iron phosphate battery, the highest speed is 180km/h, the battery life of pure electricity is expected to be 112km, and the new car is equipped with fast charging interface.

As a modified model, the appearance of the new Song PLUS DM-i has not changed much, and it still uses the Ocean Web design language, but it has been upgraded and optimized in the details, and the overall shape is more refined. Specifically, the front face of the new car uses a horizontal grille design, with sharp LED light groups on both sides, resulting in a strong visual impact. In addition, the design of the air guide on both sides of the new car also adds a sports atmosphere to the vehicle.

On the side of the body, the shape of the new car is smooth, and the slightly raised waistline extends from the front to the rear. In addition, the new car does not use the popular hidden door handle design, but still uses the traditional door handle design. With a new design of large-size multi-spoke two-color rims, the visual effect has a strong sense of fashion. In terms of size, the length, width and height of the new car is 4775/1890/1670mm, and the wheelbase is 2765mm, which is consistent with the current model and is positioned as a compact SUV. The rear part of the car, the new car taillights continue to retain the cash design, using a slender through-type taillight design, and equipped with lightable BYD LOGO, high recognition after lighting. The roof spoiler assembly and the wide rear surround enhance the visual hierarchy of the tail.

Interior part, the new car uses a new black sky and sand and gravel rice color matching, looks relatively fashionable. The car is equipped with a 15.6inch suspension central control screen, built-in DiLink 100operating system, 50W wireless charging and HUD head up display function and so on. In terms of seats, the new car uses an integrated seat design, and the two-color splicing style looks very fashionable. In terms of power, the new car is also equipped with the fifth generation DM technology, using a DM hybrid system composed of 1.5L engine and motor, with a maximum power of 74 kilowatts and a maximum motor power of 160kW, matching Fudi iron phosphate lithium blade battery.

Taken together, the biggest highlight of BYD Song L DM-i and the new Song PLUS DM-i is the fifth generation of BYD DM plug-in hybrid technology.

BYD's fifth-generation DM technology was released on May 28th, at the same time, Qin L DM-i and Seal 06 DM-i models with fifth-generation DM technology were also launched at the press conference. The two new cars adopted the strategy of two cars at the same price, and each launched five models with a price range of 99800 yuan to 139800 yuan. In the fierce price war, the price of the two models fell to the level of 100000 yuan, which further squeezed the market space of the joint venture fuel cars, especially the Qin L DM-i model. Retail data showed that the car sold 18021 vehicles in June, ranking second in the medium-sized sedan market, and only this time on the Model 3 (18151), it became another popular model under BYD. In addition, Seal 06 DM-i sales of 7625 vehicles, also ranked 12th in the midsize sedan sales list.

According to the plan, BYD has an annual sales target of 3.6 million vehicles in 2024, and official figures show that BYD sold 1.613 million vehicles in the first half of this year, an increase of 28.46 per cent year-on-year, giving BYD an annual sales completion rate of 44.81 per cent.

Retail data show that in the first half of this year, the top five models sold by BYD were Qin PLUS New Energy, Song PLUS New Energy, Seagull, Song Pro New Energy and Yuan PLUS, with sales of 241400, 178300, 167900, 120700 and 118900 respectively.

The launch of BYD Song L DM-i and Song PLUS DM-i will further improve BYD's product matrix. in addition, Song L DM-i will also further fill the product gap between Song Pro DM-i and Tang DM-i. With the launch of more new cars in the second half of the year, it will help BYD to further increase its market share, and it is expected that BYD will be able to meet its sales target this year.

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