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DPCA's latest appointment: Luo Sibo of PSA Group officially serves as the new general manager of DPCA.

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > Industry Report >

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AutoBeta(AutoBeta.net)02/22 Report--

After Su Weibin stepped down as general manager of Dragon Automobile Co., Ltd., McCoran of PSA Group of France took over briefly for more than a month, and now the position of general manager of Dragon Automobile Co., Ltd. has been officially confirmed.

On February 22nd, PSA Group announced that it was nominated by PSA Group and approved by the Board of Directors of DPCA. Massimo ROSERBA was appointed as the new general manager of DPCA and a member of the company's executive committee. This appointment took effect on February 1, 2019.

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In addition, Jean-Christophe MARCHAL, the former general manager and executive committee member of PSA Group based in DPCA, has been transferred back to PSA Group, where he will continue to be responsible for other important projects within PSA Group.

According to the data, Rothbo has worked in the automotive industry for 20 years. He joined the PSA Group in March 2016. before he was stationed in DPCA, he served as a member of the board of directors and senior vice president of the Italian market and European region of the PSA Group. Previously, he served in Fiat Chrysler Group Europe / Middle East and Africa and served as Vice President of Alfa Romeo branded Product Marketing and Business Development in the region; Fiat Chrysler Group Asia Pacific and served as Vice President of Fiat branded Product Marketing in the region.

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DPCA has two major brands, Dongfeng Peugeot and Dongfeng Citroen, but it has had a poor track record in the market in recent years, with sales of only 253000 vehicles in 2018, down 33 per cent from a year earlier. The sales target of DPCA in 2019 is 235000, the lowest in recent years.

Will the Dragon car, under the leadership of France, "return to the track" as planned?

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