AutoBeta(AutoBeta.net)07/26 Report--

On July 22, Jia Yueting revealed the plans of the second brand at the first shareholder Community Day held at Faraday's future headquarters. He said: "FF's dream is to become the pioneer of the top luxury market of extremely intelligent technology in the era of intelligent trams, and the subverter of the traditional super-luxury car civilization represented by Ferrari and Maybach." And the five towers of FF can be endowed with the potential of the second brand model on a large scale, to create a'AI luxury 'and the ultimate body-to-price ratio of' AI Future car, AI people's car', and become the market leader of the 'extreme body-price ratio' AI EV tower. "

Jia Yueting said that "FF Dream Battle" will be divided into three chapters, including "Dream Defense War", "Dream realization War" and "Dream Evolution War".

At present, FF is in the critical stage of the first chapter.

In the first stage, the six major measures of the "Dream Defense War": compliance, financing, bridge strategy, restart SOD2, organizational upgrading, and the commercialization of my personal IP helped FF, which won strong response and strong support from retail investors in China and the United States. At that time, fundamental changes will take place in the capital market fundamentals, to some extent, to resolve the risk of bankruptcy.

The second stage is to submit the annual financial report of 10Muk; restart the delivery of SOD2; and obtain the approval of the NASDAQ hearing Committee to continue listing trading under two conditions.

In the third stage, substantial progress has been made in the bridge strategy and the second brand. To this end, we are preparing for the launch of the Bridge Strategy, when we will share more details and progress. We hope to join hands with strategic partners to set sail in the blue sea. In addition, the promotion of personal IP commercialization project has also made good progress.

The next most decisive task in the third phase is to meet the two Nasdaq compliance requirements as soon as possible. According to reports, Faraday has made substantial progress in developing the bridge strategy and the second brand in the future. To this end, Faraday is preparing for the launch of the Bridge Strategy in the future, when more details and progress will be shared.

It is understood that Faraday planned the dual-brand strategy at the beginning of its establishment, and the "bridge strategy" allows the company to plan to return to the dual-brand strategy to distinguish different market segments. According to the original plan, Faraday will launch the second brand after the success of the future brand, but in the face of changes in the international market pattern, the company decided to speed up the production of Volkswagen models.

Although Faraday has achieved mass production and delivery in the future, Faraday has always been in a tight capital chain because of poor sales and unable to cover costs. Not only that, the share price has plummeted, and even with all kinds of financial means, the share price has been below $1 for a long time. To this end, Faraday has received warnings of Nasdaq delisting many times in the future.

In mid-May, Faraday ushered in a boom in the future and finally returned to more than $1 to retain its qualification to continue listing, but then plummeted, and as of July 23, Beijing time, Faraday's future share price fell to $0.3964 per share, with a market capitalization of only $175 million.

It is worth noting that at present, a number of new forces have launched second brands. For example, Ledao, the second brand, was launched on May 15, and the first model, the Ledao L60, was unveiled at the same time. The pre-price is 219900 yuan and will be delivered in September of this year. In addition, Xiaopeng launched the MONA series in July, which originally belonged to the second brand, but later, due to development problems, the first model, MONA M03, was positioned as a compact pure electric car, with a maximum mileage of 620km, focusing on the 10-150000 yuan market, officially launched in August, and officially delivered in the third quarter.

Different from the above domestic brands, although Faraday also plans a second brand in the future, the LOGO and concept map of the second brand are unknown, and Jia Yueting is also talking about the so-called seven values. Now that new energy vehicles at home and abroad have moved from story to reality and become a social trend, the new power of car-building in the United States has also won or lost, and Jia Yueting still insists on telling stories. I don't know how many people still listen to this story.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat