AutoBeta(AutoBeta.net)07/26 Report--

On July 25, Geely opened the official Weibo of Geely Law Department on Weibo.

At the same time, the official also released the first blog post. The content of the blog post is mainly a piece of reward information. The official pointed out that recently, it has been noted that there are centralized, planned and organized maliciously belittling, trampling and slandering our brand and products on all kinds of information and audio and video platforms in the Internet field. In order to respond to the national call for Qinglang action, safeguard the legitimate rights and interests of enterprises. Now officially solicit clues from the majority of netizens and people from all walks of life. If any clues and evidence related to Geely's insult, slander, rumor-mongering or slander have been verified by Geely's legal department to be true, effective, legal and recognized by the relevant judicial organs, a reward of RMB 50, 000-2 million yuan will be given according to the value of the clues and evidence, and the personal information of the clue providers will be kept strictly confidential.

Geely's official Weibo also forwarded comments on the post from Geely's legal department: work together to create a civilized and healthy online environment.

In fact, Geely launched the Geely online false Information reporting Center in 2022. At that time, officials said that for a long time, online rumors had a lot of bad effects on Geely's brand image and online communication order. As an important window for Geely to defend China's national automobile brand image and maintain a healthy network ecological environment, Geely Network false Information reporting Center accepts the majority of netizens to provide clues and evidence about the operation of insulting, slandering, spreading rumors and slandering Geely. If it is verified by the reporting center that it is true, effective, legal and approved by the relevant judicial organs, it will be rewarded up to 1 million yuan according to the clue and evidence value, and the personal information of the clue provider shall be kept strictly confidential.

The content mainly involves accepting that Geely deliberately collects negative or misleading information to write "black manuscripts" to carry out extortion; fabricates false information to discredit Geely and damage its commercial reputation. Hype the hot spots of society and hit the "edge ball" to damage the image of Geely cars, fabricate sensational headlines involving Geely cars, and cause public anxiety and unease; falsely publish rumors about Geely cars in the name of authorities and institutions to mislead the public; other online false information that harms the image of Geely cars.

This time, the official opening of the Geely legal Department has also won the support of many netizens. Many netizens said that cyberspace is not a place outside the law and that fabricating false information should be severely cracked down on.

It is worth mentioning that with the rapid development of new energy vehicles, car companies also pay more and more attention to the network public opinion. In recent years, a number of car companies have opened official accounts of the Ministry of Justice. For example, BYD opened a "BYD News Anti-counterfeiting Office" to maintain BYD's brand image. Great Wall Motor launched a net operation with a reward of 10 million yuan. Tesla, as an electric car giant, also took the lead in opening the Tesla legal Department in 2021. After that, the new domestic car-building forces, such as Lai Automobile, ideal Automobile, Xiaopeng Automobile, Zero car, Polar Krypton Automobile, and so on, have all opened the legal Department one after another.

Of course, car companies have opened the Ministry of Justice and online false information reporting centers and net operations, these measures are undoubtedly to maintain the image of the enterprise itself. After all, the establishment of the Ministry of Justice and the online false information reporting center has a certain deterrent effect, and it will also play a certain role in restricting the false news on the network, which can safeguard rights and voice more effectively.

At present, the network is more and more developed, the brand maintenance of car companies not only depends on users' word-of-mouth, the influence of network public opinion is also very great, sometimes even because of some network public opinion, the sales of car models are affected. " The Ministry of Justice's "Network false Information reporting Center" has gradually become a "tool" for automobile companies to safeguard their rights. It is hoped that these departments can be set up to safeguard their legitimate rights and interests and make online information more transparent.

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