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Lei Jun: Strive to sell Xiaomi cars in Europe before 2030!

2024-11-03 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)07/29 Report--

During the Paris Olympic Games, Xiaomi SU7, the first model of Xiaomi car, was unveiled on the streets of Paris, France. In response, some netizens speculated that "Xiaomi SU7 is ready to enter the European market."

In response to this news, Xiaomi official responded in the article "Xiaomi SU7 answers netizens' questions (episode 51)": "there are no plans to sell cars in overseas markets in recent years." At the same time, Xiaomi officials further explained: "the Xiaomi SU7 you see is a special exhibition of Xiaomi's' complete Ecology of people and cars'in Paris, which will be held on July 23rd. The special exhibition is located near the Pompidou gallery in the Paris museum district and can be reached by navigation 7 RUE BAILLY."

In addition, in response to the news of Xiaomi whether to enter the European market, Xiaomi Group founder Lei Jun responded in a live broadcast: "strive to sell Xiaomi cars in Europe by 2030." And pointed out: "Xiaomi car's goal is the top five in the world, will be globalized at the right time."

It is understood that Xiaomi SU7 based on Xiaomi Modena platform architecture, positioning of medium and large pure electric cars, listed on March 28th, the price range is 21.59-299900 yuan, power to provide dual-motor version and single-motor version of the model choice. As a blockbuster model built by Xiaomi in three years, Xiaomi SU7 has become a popular model since it was launched, creating a miracle in China's auto market. Previous official figures showed that after Xiaomi SU7 opened its booking on March 28, it broke 10, 000 in 4 minutes, 20, 000 in 7 minutes and 50, 000 in 27 minutes. The next day, Xiaomi officially announced that the number of Xiaomi SU7 reached 88898 within 24 hours of its launch. In April this year, Lei Jun announced with a high profile that the delivery target of Xiaomi SU7 in 2024 was more than 100000 vehicles. A month later, Lei Jun readjusted the delivery target: 100000 vehicles at the bottom of the year and 120000 vehicles to challenge.

Retail data show that since the launch of Xiaomi SU7, Xiaomi SU7 delivered a total of 30, 000 vehicles by the end of June, of which April-June sales were 7100, 8600 and 14300 respectively, showing a gradual growth trend. As a newly launched new car, the monthly delivery of Xiaomi SU7 has exceeded 10,000 in only about 3 months, which to a certain extent reflects consumer recognition of Xiaomi cars. It should be noted that at present, more than 200000 of the automobile market is the most competitive segment of the electric vehicle market, which also means that Xiaomi SU7 has to face a lot of competitors, including Xiaopeng P7, BYD Han, Polar Krypton 001Company007, Zhijie S7, Tesla Model 3 and other middle and high-end smart electric cars are potential competitors of Xiaomi SU7. However, as the last major entrepreneurial project in Lei Jun's life. Lei Jun is full of confidence in the future of Xiaomi SU7, the first car of Xiaomi. As early as during the two sessions of the National people's Congress, Lei Jun said bluntly: "We will try our best to do a good job of Xiaomi car and not disappoint users all over the country."We will continue to struggle for 15-20 years to become one of the top five car factories in the world. therefore, we have 10 or 20 years of determination and courage, I believe Xiaomi car will be successful."

On July 19, at the 2024 Lei Jun's annual speech, Lei Jun reported on the new development of Xiaomi car. Lei Jun said that he would complete the 100000 delivery target ahead of schedule in November this year. At the same time, at the Toastmasters, Lei Jun also released the official map of Xiaomi SU7 Ultra prototype car, which will be built to challenge the peak track, will officially debut in New York in October this year, and the production version of the real car is expected to go on sale next year.

Nowadays, the competition in the new energy vehicle market is particularly fierce. For the newly entered Xiaomi car, if it can enter the European market, it may further boost Xiaomi car sales, but as of press time, Xiaomi officials have not disclosed when they will enter the European market. A few days ago, Wang Hua, a senior executive of Xiaomi, said in an interaction on social media that the problem of Xiaomi going out to sea would be discussed two or three years later. Earlier, Lei Jun also made it clear that Xiaomi will focus on the domestic market in the next three years and enter the international market when the time is ripe.

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