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On July 29th, the official announced that the price of the whole series of equation Leopard 5 was reduced by 50, 000 yuan. The previous price range of the new car was 28. 98-352800 yuan, while the latest price was 23. 98-302800 yuan. This price reduction is carried out on the basis of keeping the configuration unchanged.

Equation Leopard is a professional personalized brand for the mid-and high-end market under BYD. It was officially launched on August 16, 2023, and the price change was launched on the occasion of the first anniversary of the brand. The Leopard 5 is the first model under equation Leopard, which was launched on November 9, 2023. Its positioning is based on BYD's new DMO super hybrid off-road platform, with a non-load-bearing body and a power system composed of a vertical 1.5T high-power engine and front and rear double motors. The whole system is standard with low-speed four-wheel drive, leopard U-turn and other functions. The medium-and high-end model has three differential locks. The top model is also equipped with Yunyi-P intelligent hydraulic body control system.

In terms of power, the Leopard 5 is the first BYD new DMO super hybrid off-road platform model, equipped with a 1.5T engine and front and rear dual motor composed of four-wheel drive system, the peak power of the motor is the front 200kW/ and post-285kW, and the maximum net power of the engine is 135kW. Leopard 5 will be a "vertical" engine model, can add 92 gasoline, also support 100kW DC fast charge, 30% to 80% charging only 16 minutes, AC slow charge power is 6.6kW, but also support 6kW high-power external discharge, the vehicle has a comprehensive range of 1200 km.

Industry insiders believe that the main goal of the price reduction announced on the first anniversary of brand renovation is to expand market share and open a larger personalized market through channel system, product system and price band widening. Data show that the equation Leopard 5 sold a total of 18283 vehicles in the first half of 2024, less than 3000 in the past three months, including 2680 in June.

In June this year, equation Leopard announced the formal increase of dealers to join the channel model, the current equation Leopard's first batch of investment channel planning for the country's 22 provinces, 4 municipalities, 5 autonomous regions. Xiong Tianbo, general manager of the Division of equation Leopard, said that at present, equation Leopard has 185 stores all over the country. As a brand-new brand, the lack of channel points, there is no way to make more people realize the equation leopard, and there is no way for many people who love the equation leopard to experience it conveniently, which is our regret.

Li Yanwei, an expert from the China Automobile Circulation Association, said: "at present, the overall sales volume of equation Leopard is small, and the price of its products is high. Correspondingly, there are few cities in the consumer market that can afford to consume equation Leopard products. If there are no runaway products, the risk of dealers investing in building stores will be higher." It is understood that in addition to Leopard 5, equation Leopard has planned two models, Leopard 8 and Leopard 3, using the "2x" product plan, in which "2" is the off-road line and sports car line, and "X" is a personalized product in other subdivided areas. Xiong Tianbo, general manager of the Division of equation Leopard, said that equation Leopard used to be a little slow in the introduction of the rhythm of the product.

The price war has slowed down. As the penetration rate of new energy vehicles has gradually reached more than 40%, the ability of the price system tends to be stable. In the later stage, it is mainly based on sales promotion, and it is impossible to reduce prices by 20% at will. A research report released by Citi a few days ago also pointed out that it is expected that from the second half of the year, China's new energy vehicle price war will tend to ease, and the price war will also focus on a few large manufacturers, not all manufacturers.

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