AutoBeta(AutoBeta.net)08/07 Report--

On the evening of July 9, Cyrus issued an unaudited performance forecast for the first half of 2024, which is expected to achieve operating income of 63.9 billion yuan to 66 billion yuan in the first half, an increase of 479% to 498% over the same period last year, and a net profit of 1.39 billion yuan to 1.7 billion yuan, turning losses into profits.

This means that Selis, which has been losing money for four years in a row, has finally crossed the threshold of "selling cars at a loss". According to the comprehensive annual report, Selis deducted non-net losses from 2019 to 2023 were 884 million yuan, 2.308 billion yuan, 2.793 billion yuan, 4.296 billion yuan and 4.817 billion yuan respectively, with a cumulative loss of more than 15 billion yuan.

Cyrus said that the reason for the pre-profit is that the company overfulfilled its doubling plan in the first half of the year, and the product structure was obvious, and the company ranked sixth in sales of luxury brands in the Chinese market in the first half of the year. In addition, the company firmly defines the automobile by software, adheres to cross-border integration, adheres to the business policy of technological innovation and cost contribution, and the new quality productivity leads the company to continuously improve its business quality, profit and tax growth and profitability.

In December 2021, Huawei and Cyrus jointly launched the AITO question brand. Huawei's entry has made the product performance of AITO World much anticipated, and Cyrus has indeed achieved a certain amount of voice in the new energy vehicle market. It is worth mentioning that most of the AITO models are designed and developed by Huawei, and the core technology is also in Huawei's hands. At the same time, the models are also included in Huawei's terminal sales channels, and even the new cars are basically released by Yu Chengdong at home. Although Huawei has publicly made it clear many times that it does not build cars, and Cyrus also said that the cooperation with Huawei is not a contract manufacturing relationship, it is almost certain that Cyrus has never been able to occupy an absolutely dominant position in its cooperation.

It is understood that the current AITO question in the sale of cars including the new M7, new M5, M9. Retail data show that a total of 101631 vehicles were delivered in 2023, of which 67961 were for the new M7 and 33670 for the M5. A total of 180568 vehicles were delivered in the first half of 2024, including 106540 for the new M7, 15205 for the new M5 and 58823 for the M9.

The popularity of the AITO question is mainly due to the new M7, which was released on September 12, 2023, offering two versions of big five and six, with a price range of 24.98 to 329800 yuan, falling in the same price band as the M5 of the medium-sized SUV of the same brand. This price is 70, 000 yuan lower than the starting price of the previous version, coupled with the blessing of Huawei Mate 60, there have been a lot of new M7 orders after the listing, and it has surpassed the ideal car to become the top seller of the new power for many months.

In addition, at the end of 2023, AITO released its flagship model M9, with a total of four new models with a price range of 469800-569800 yuan. M9 positioning large SUV, built by Huawei smart car full-stack technology solution, provides two power versions of add-program and pure electric on power. after its launch, it has become a great success and has become the main sales model of AITO.

It is worth mentioning that Cyrus spent 2.5 billion yuan on 919 interlocutory trademarks and 44 car design patents from Huawei before the release of the half-year earnings forecast. This means that if the acquisition is completed, the Mengjie trademark and related vehicle design patents will belong to Cyrus.

2.5 billion the purchase of trademarks is not a small number. Cyrus expects to make a profit of no more than 1.7 billion in the first half of the year, the first profit since its partnership with Huawei, and now it is time to hand it over. Of course, Cyrus thinks the deal is a bargain. Asset appraisal companies value the trademark at 10.233 billion yuan, and 2.5 billion yuan is equivalent to Huawei's ultra-low discount of 20% discount.

Carmakers are willing to bet on Huawei, but it is unclear whether these brands can replicate the success of the world. In addition to Cyrus, Huawei also jointly builds brands with Chery, BAIC and Jianghuai, corresponding to the intellectual world, the sharing world, and the proud world respectively (the cooperation with Jianghuai has not yet been clearly named). Last year, Chery and Huawei launched the Zhijie brand, the first model being the Zhijie S7, but eventually fell silent because of capacity problems, and even after its relaunch in April, sales failed to pick up, delivering fewer than 3000 vehicles in June.

It is understood that AITO will launch new M5 and M8 models this year, of which the new M5 will be officially released on April 23, with the extended-range Max version (rear drive) priced at 249800, the pure electric Max version (rear-drive) priced at 269800, and the extended-range Max RS version (four-wheel drive) priced at 279800. Compared with the old model, the price of the new car with extended range version has been reduced by 20,000 yuan. As for M8, it is expected to locate medium and large SUV, between M7 and M9.

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