AutoBeta(AutoBeta.net)08/07 Report--

On June 1, the new car-building force released its May sales report as scheduled. According to the ranking of Automotive Industry concern, ideal car ranked first with 35020 vehicles, an increase of 23.8% over the same period last year. It is worth mentioning that as a strong competitor to ideal cars, Hongmeng Zhihang did not report May sales as of press time.

Ideal car was the first brand to announce sales, delivering 35020 new cars in May, up 23.8% from a year earlier, winning the new power again, mainly thanks to the ideal L6, which delivered more than 15000 vehicles in May. Although the anti-overshoot has been going on for two consecutive months, the current ideal car is also beset with difficulties. Just yesterday, M7 Ultra officially went public with a price range of 28.98-329800 yuan, pointing to the ideal L6. As a model owned by Hongmeng Zhihang, the biggest advantage of the M7 over its two competitors is that it is equipped with the smart driving system provided by Huawei. In addition, the M7 Ultra has a layout of 5 seats and 6 seats, which can better meet the diversified needs of family users.

According to reports, after the May Day holiday, the ideal car is undergoing a new round of full-staff optimization, the overall optimization ratio is more than 18%, and the number of layoffs involved is expected to exceed 5000. At the same time, ideal delivered an "unsatisfactory" financial report, with net profit falling 36.7 per cent year-on-year to 591 million yuan in the first quarter and expected delivery of 105000 to 110000 vehicles in the second quarter, below market expectations. It can be predicted that the ideal car is still having a hard time in the coming days, not only under pressure on the sales of new products, but also a huge problem in how to stabilize the market situation.

Compared with the ideal car, the question line is steady and good, but it is very rare that the question line (Hongmeng Zhixing) did not report May sales. However, at today's 2024 Future Automobile Forerunner Conference, Yu Chengdong revealed that Hongmeng Zhihang had sold 134000 vehicles as of May 19. Yu Chengdong said that May is a period of product adjustment, and the replacement of the main products has led to a decline in sales in the short term, and sales are expected to return to rapid growth in June. This remark may reveal that the sales performance is relatively mediocre.

At the same time, at the site of the M7 Ultra press conference, Yu Chengdong announced the latest answers for a number of products owned by Hongmeng Zhihang, including more than 20000 new M5 in one month on the market, 180000 in 8 months on the market and 90000 in 5 months on the market.

Xiaomi, a fledgling car, performed well in May, delivering 8630 SU7 units in May, up from 7058 in April. For Xiaomi, the main challenge facing Xiaomi is delivery capacity, not order or service network and sales network problems. Mr Lei said Xiaomi would start double-shift production in June, deliver at least 10, 000 vehicles that month, and ensure that it would deliver at least 100000 vehicles and a sprint of 120000 in 2024.

Let's take a look at other new power companies, Xiaopeng Motor and Xilai, which had a relatively bright performance in May. Xiaopeng sold more than 10,000 cars to 10146, of which the X9 delivered 1625. Although Xiaopeng is selling a large number of products, including P7, P5, G6, G9, X9, there are actually no popular models, the highest sales are pure electricity medium and large MPV--X9, while the G6, which was previously expected, has only been popular for half a year, and the newly rejuvenated G9 also failed to meet market expectations.

As for Weilai, its strong market performance hit an all-time high of 20544 units in May, up 233.8% from a year earlier and 31.5% from a month earlier. On the evening of May 15, Ledao Motors, a brand new brand of Xilai, was officially launched. At the press conference, Ledao President Ai Tiecheng announced that the pre-price of the first Ledao L60 is 219900 yuan, which is 30, 000 yuan cheaper than Tesla Model Y. the new car will go on sale in September.

18165 zero-running cars were delivered, of which 11992 C11 and C10 were delivered, and the overall performance was not bad.

A few days ago, Zero Auto adjusted its internal marketing system, merging the original channel sales department, industry sales department and retail management team into a "sales department," and the head of the sales department reported to Xu Jun, chief operating officer (COO), according to 21 Finance. At the same time, Zero Automobile also abolished the overseas development department, no longer set up a separate overseas department to take charge of overseas business, and the relevant team members were transferred to the vehicle product line, service department and management and marketing operation department.

Nezha delivered 10113 cars, up 12.15% from the previous month and down 22.38% from the same period last year.

According to media reports, in order to improve the decision-making efficiency of the R & D business, strengthen the horizontal coordination between various businesses, pull through the whole process management, optimize and adjust the organization and division of responsibilities of the relevant departments of the R & D system, Naga Automobile announced a series of new personnel appointments, of which the most noteworthy appointment is that Naga Automobile CEO Zhang Yong is also the general manager of the product R & D center and the product planning department of the product R & D center. Nashi Automobile CTO Dai greatly assists in managing the daily work of the product R & D center.

Other high-end brands of traditional car companies, the polar krypton market performed relatively well, delivering 18616 vehicles in May, an all-time high, up 115% from a year earlier. Polar Krypton rang the bell on the New York Stock Exchange on May 10, becoming the fastest IPO car company in history and the fourth new Chinese car power to enter the US stock market.

In May, Lantu delivered 4521 cars, an increase of 51 per cent over the same period last year. A few days ago, Lantu FREE 318 officially launched, compared with the standard version mainly for internal and external details for sports transformation, while using a larger capacity of lithium battery pack, pure electric mileage 318km, comprehensive 1458km.

In addition, GAC Ian sold 40073 vehicles worldwide in May, SAIC sold 81000 new energy vehicles in May, and Deep Blue delivered 14317 vehicles.

China's new power pattern has quietly changed, the former "Wei Xiaoli" has been broken, the ideal car and the world of inquiry are competing for the title of new power, and other new power brands are constantly looking for their own position in the market. Admittedly, the market competition in 2024 will only be fiercer. The competition between brands is not only reflected in the price, but also in the competition of product power, technological innovation and service experience. Of course, for consumers, price reduction can still stimulate the acceptance of new energy vehicles, more choices and better experience is undoubtedly the biggest dividend brought by this competition, the new energy vehicle market will continue to grow.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat