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Recently, media reported that Xilai Motor has been approved to build a third plant in China, with an annual production capacity of up to 600000 vehicles, and the total approved production capacity of Weilai will reach 1 million vehicles per year, which is close to that of Tesla's Shanghai factory. As a reference, Tesla's Shanghai factory has a production capacity of 1.1 million vehicles per year.

In response to the news of the third factory of Weilai Automobile, today, the third factory has officially started construction, and the third plant is designed to have a single-shift capacity of 100000 units, which will be used to produce products of the Weilai brand and its sub-brand Lodao. At the same time, it is also reported on the Internet that the maximum production capacity of the third factory is 600000 vehicles, and the total capacity will reach 1 million vehicles, saying that the news is not true. At the same time, officials also stressed that the two existing factories have reached the designed single-shift capacity, with the subsequent launch of new products, the production capacity of existing factories can no longer meet market demand, and there will be no excess capacity.

Data show: Ledao brand was released on May 15 this year, the name means "happy family, good housekeeping", the English name is "ONVO". On the same day, its first model, the Ledao L60, also officially opened for pre-sale, with an advance price of 219900 yuan. The new car is positioned as a medium-sized SUV, and the entire range of models will be developed based on the third generation technology platform NT3.0 and share the power exchange network with Xilai, and will be marked with Tesla Model Y after listing. The price is 30, 000 yuan cheaper than the price of Tesla Model Y. According to the information previously disclosed by the government, the Ledao L60 will face the household market of 200000-300000 yuan. For Ledao, as a brand new brand, Ledao will bear the heavy burden of boosting its sales.

In addition, the Ledao L60 into the 200000-300000 yuan track competition is quite fierce, Ludao L60 to stand out in this price field, it is not easy. It is worth mentioning that since the listing of the Lodao L60, the official has not announced the Ludao L60 pre-sale order, but Ludao President Ai Tiecheng has revealed that the Ludao L60 order situation "far exceeded expectations, exceeding expectations by 2-3 times."

In fact, since 2024, with the increasingly fierce competition in the car market, the sales performance of Lulai cars is also somewhat inadequate. To this end, Xilai also lowered its first-quarter delivery target, reducing its official first-quarter sales from 31000 to 33000 to 30000. After lowering the first-quarter delivery target, Xilai stepped on the line to achieve the first-quarter delivery target. The data show that from January to March, the sales of Lulai were 10055, 8132 and 11866 respectively, with a cumulative delivery volume of 30053 in the first quarter.

In addition to lowering its delivery target for the first quarter, Xilai has also made a series of adjustments, such as the launch of the second brand Lodao. The launch of Ledao may be conducive to the improvement of Lulai car sales. This time, the approval of the third factory is also good news for Xilai Motor. It is understood that the other two factories of Xilai Automobile have corresponding models. Among them, the Xilai F1 factory is mainly responsible for the production of ES8, ES6, EC6, ET7 and other models, while the F2 factory is responsible for the production of ET5, ET5T, EC7, ES8 and other models. With the third factory, directly docking the production of Ledao cars, so separate is also conducive to management.

According to the official plan, the annual sales target for this year is 230000, and the latest sales of Lulai in May is 20544. The cumulative sales from January to May was 66217 vehicles, only 28.7% of the sales target. If you want to achieve the annual sales target, the probability depends on the strength of Ledao. If Ledao can't be a hit, it may be even more difficult for Xilai to achieve its annual sales target.

Of course, officials have revealed that the third brand of Firefly will be released this year, targeting entry-level small electric cars, which are expected to be less than 200000. Li Bin, CEO of Weilai Automobile, once said, "the three brands of Weilai focus on the high-end market, the mass mainstream market, and the entry-level market respectively, with price positioning of more than 300000 yuan, more than 200000 yuan, and more than 100,000 yuan respectively." It remains to be seen whether the two brands that have developed downwards will be able to meet official expectations, gain a firm foothold in the market and grab more market share.

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