AutoBeta(AutoBeta.net)08/07 Report--

With the Chinese new energy car manufacturers led by BYD attacking the joint venture, the price of Qin PLUS and destroyer 05 is as low as 79800 yuan, and the price of Qin L and Seal 06 is as low as 99800 yuan, the market share of the joint venture brand continues to be eroded, and the life of the joint venture brand known for its high value preservation rate is becoming more and more difficult. After entering the third quarter, a number of joint venture brand officials announced price reduction sales, starting a war to defend market share.

On July 2, SAIC and Volkswagen announced that Lingdu L 280TSI DSG, a compact sedan, offered a limited-time discount with a price of 111900 yuan, down 32000 yuan from the official price of 153900 yuan. In addition, the government also offers a number of preferential rights and benefits, including a 20% discount for up to 3 years, a down payment of up to 0%, a down payment of up to 0%, a 2-year interest rate of up to 0, and a subsidy of 4000 to 10000 yuan for trade-in or additional purchase.

In addition, SAIC-Volkswagen also launched a limited-time discount for its compact car, the 2024 Longyi 1.5L auto-escape version, with the original guiding price of 120900, but only 83800 after the discount, a direct drop of 37100 yuan. At the same time, for old car owners, there are subsidies of 4000 to 8000 yuan for trade-in or additional purchase, as well as down payment of as little as 0 / 0 of monthly payment / interest rate of up to 0 for 2 years and 80% protection of value for 3 years. At the same time, SAIC-Volkswagen Lang Yi outstanding edition limited time discount from 69800, the original guidance price from 79990 yuan, the price fell again, combined with up to 80% preservation of value for 3 years, the overall performance-to-price ratio is still very high.

On the same day, SAIC GM's Buick brand launched a "midsummer surprise price" for its compact car, Weilang Pro Leyi version, with an original price of 128900, but only 68800 after the discount, a straight drop of 60100 yuan. The discount period is until July 31. In addition, the Buick brand also launched a time-limited replacement subsidy of up to 30, 000 yuan for Buick GL8 ES Luzun models. It is understood that the 2023 Buick GL8 ES Lu Zun has a total of 7 models on sale, with a price range of 31.79-417900 yuan. In terms of power, the car is equipped with a 2.0T+48V light mixing system with a maximum engine power of 237hp and a peak torque of 350Nm. In terms of transmission, the whole system is equipped with 9-speed manual self-integrated gearbox.

FAW Toyota also offers discounts, and its compact car, the Corolla, offers time-limited benefits, of which the 1.8L smart electric hybrid dual-engine elite version, which sells for 139800 yuan, costs only 137800. At the same time, FAW Toyota also prepared for users up to 24000 yuan of official time-limited rights and interests and replacement of up to 13000 yuan, and 0 down payment of 40% down payment of 3 years zero interest; 2-5 years, leasing products up to 8 years and other financial policies. Of course, the overall discount rate is not as good as that of other brands.

In addition to joint venture brands, domestic and foreign brands are also reducing prices, mainly concentrated in the new energy vehicle market, including Tesla, zero car, polar krypton, ideal car, Chery New Energy and so on. Among them, ideal car announced the 9th anniversary of the time-limited purchase ceremony, from July 1 to July 15, 2024 24:00 ordering ideal all-series models can enjoy. The car purchase gift includes 1. Time-limited car purchase rights worth 10000 yuan: ideal L7/L8/L9/MEGA: including 5000 yuan worth of optional funds, 5000 yuan worth of 7kW AC charging piles. Ideal L6: an optional fund with 5000 yuan deposit deduction of 10000 yuan and a value of 5000 yuan. two。 A car purchase gift bag with a value of up to 7196 yuan. 3. Time-limited financial car purchase plan: the down payment is from 0 yuan, the annual rate is as low as 2.50%, and the daily payment is as low as 154 yuan. In addition, including GAC MOTOR, Harvard, Geely and other brands that mainly sell fuel vehicles are also on sale.

Under the wave of intelligence and electrification, the new energy transformation and development of joint venture brands are facing challenges, resulting in the embarrassing situation that oil cars are difficult to sell and trams are not popular. From the perspective of the car purchase rights issued by the major joint venture brands, the overall benefits are mainly comprehensive concessions, superimposed with 0 down payment / 0 monthly payment / 0 interest rate, as well as trade-in or additional purchase subsidies, which seems to be particularly large. In addition, the car purchase rights of the joint venture brand are not for all models, but for a single model, which are generally the main sales force of the brand.

From January to May 2024, the share of Japanese brands in China's auto market fell to 15.0%, compared with 17.0% in 2023, and that of German brands fell to 19.6%, compared with 20.4% in 2023, 6.7% in the United States, 1.4% in Korea and 0.3% in France, according to FIFA data. In the context of independent brands accelerating the layout of new energy, the market share of joint venture brands continues to decline, how many other brands can withstand the market pressure?

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