AutoBeta(AutoBeta.net)08/07 Report--

A few days ago, Auto House issued a preview that it will draw an original picture based on the spy photos of Xiaomi's MX11 road test, which will be officially released on July 16. In the poster released by Automobile House, it named Xiaomi's second production car "Xiaomi SU8".

Before the new car comes on the market, the automobile manufacturer will conduct a series of road tests for the models that are about to be put into production, and have a comprehensive understanding of the performance and technical parameters of the sample car, in order to find and improve the product defects in time, and prepare for the formal mass production of the product. Generally speaking, these road test vehicles will be covered with thick camouflage, and the specific design details of their vehicles are difficult to find out, while the automobile media at home and abroad will be based on market speculation and the design style of previous models, draw a rendering of the new car for market reference.

In response, Wang Hua, general manager of Xiaomi's public relations department, has clearly refuted the rumor through Weibo, saying that "there is no SU8, fake!" . Of course, Wang Hua's response is more to refute rumors that its second production car may not be named "Xiaomi SU8", rather than without the Xiaomi MX11.

It is no secret that Xiaomi will launch the SUV, which is internally codenamed MX11. Last month, espionage photos of Xiaomi's first SUV were revealed, proving that the car has entered the road test stage. From the road test spy photos, the overall design of Xiaomi's first SUV "MX11" is different from that of Xiaomi SU7. The new headlights are somewhat similar to the shape of Xiaomi SU7. The whole front cabin is very low, using clam shell type front engine cover, and the front engine compartment accounts for a large proportion of the car body, but the driver will still have a pretty good view.

Side of the body, the first millet car SUV "MX11" overall line smooth, rims where you can vaguely see yellow sports calipers, and Xiaomi SU7 exactly the same, more show sports attributes, using a short front and rear suspension of the long wheelbase design, the ride space is not very compact, some netizens compare it with Ferrari SUV, that its shape is very similar to Ferrari Purosangue, but also a good product with a telepathic connection. The rear part of the car, the overall shape of the new car is quite full, looks muscular, is expected to be similar to the shape of the back, the C column also looks very broad.

At present, the information about Xiaomi's first SUV is still very limited, but with reference to the road test spy license, its positioning should be "sedan SUV',". From the perspective of vehicle design style, it should focus on sports driving control attributes as much as Xiaomi SU7, in line with the preferences of young consumers. Compared with Xiaomi SU7, Xiaomi's first SUV will be more powerful and more comprehensive, with the main advantage of larger internal space, especially the rear space, but the positioning of its sedan SUV shows that there is still a gap between its space and the traditional SUV. In terms of pricing, the price of the SUV is generally higher than that of the car, so the price of the first SUV of Xiaomi should be slightly higher than that of Xiaomi SU7, but with reference to Tesla Model 3, the bid of Xiaomi SU7, the price of the first SUV of Xiaomi should be lower than that of Tesla Model Y, but the product performance will be more competitive.

It is understood that Xiaomi SU7, Xiaomi's first production car, went on sale on March 28th and delivered a total of 30,000 vehicles by the end of June, while Xiaomi will deliver at least 100000 this year, with 120000 as the ultimate goal. At present, Xiaomi still has a target space of at least 70, 000 cars, and the average monthly sales in the next six months need to be more than 11700, while if calculated according to 120000, the average monthly sales need to be more than 15000, which is still a lot of pressure on Xiaomi.

At present, there is no shortage of orders for Xiaomi cars, but the popularity of Xiaomi cars is weakening. After the freshness, Xiaomi cars should consider how to improve product quality and after-sales service. From the product cycle, Xiaomi's first SUV and Xiaomi SU7 are likely to be built on the same platform, but the overall design will further refer to the voices of users, including the space in the car, so the comprehensive competitiveness of Xiaomi's first SUV will be stronger than Xiaomi SU7. Of course, it is the price that will affect it, and we will continue to pay attention.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat