AutoBeta(AutoBeta.net)08/07 Report--

On July 26, Weibo, the auto law department of Nashi, released its first Weibo post, which was mainly about a handwritten letter of apology from a Little Red Book user.

In March this year, the user posted a series of videos about rumors about the car's "factory shutdown" and "not going to last until June this year," which were widely reposted and led to a decline in the public's social evaluation of the car, officials said. Nezha Automobile maintains its good reputation through legal means. Now Zhang actively deleted the relevant infringing content when he realized his own mistake, and formally apologized to Nashi Automobile on July 12, 2024.

At the same time, the official also pointed out that Nahu Automobile actively responded to the call for national Qinglang action, defended the legitimate rights and interests of the enterprise, respected the supervision and suggestions of public opinion from all walks of life, and cherished the objective evaluation given by the public. For the smear and illegal acts that denigrate Nahu's reputation by fabricating and distorting the facts, Nahu will take legal measures to protect its own legitimate interests. I would like to thank all sectors of the community for their concern and love for Naha Automobile. I hope to join hands with you to create a civilized and healthy network environment. The vice president of automotive marketing commented that adults should be responsible for their own words and deeds.

It is worth mentioning that in March this year, the media 36 krypton reported that the Nanning factory had been shut down for more than half a month, and the park was desolate, leaving only gatekeepers and unsold inventory cars. At that time, the news attracted the attention of a large number of people both inside and outside the industry. However, the next day, Zhang Yong, CEO of the car, refuted the rumor in the Weibo comment area. "the Nanning factory is the export base, of which there will be 50, 000 to 60, 000 sets of KD pieces this year," it said. In addition, it also pointed out to the article released by 36 krypton: "it is written in that article that there are very cheap cars to deal with, the price is too strong, such a cheap car, please give me 10,000." Indirectly refuted the rumor of the article, Zhang Yong's clarification at that time also received the support of many netizens, many netizens said that the rumor broke itself.

Of course, the emergence of these rumors had something to do with the decline in car sales in recent years.

As we all know, in 2022, Naha car is the dark horse of the new power of car-building, ranking first in cumulative sales. However, after entering 2023, sales declined. According to the data, the cumulative sales of Naha cars in 2023 were 127496, down 16.16% from the same period last year, and only half of the annual target of 250000. In 2024, due to the rise of the price war and the fierce competition among the new forces of domestic car-building, the sales of cars in Nahu have not improved. Data show that from January to February this year, Naha delivered a total of 16117 vehicles, of which February sales were 6085, down 39 per cent from the previous month. At that time, there was a lot of unfavorable news about the car in the market. in addition to the suspension of production in the factory, it was also reported in February that the payment of the year-end bonus was delayed and the provident fund was not distributed, and so on. These news also made many netizens worried about the situation of the car.

Although Zhang Yong, the leader of Nashi Automobile, also issued an article this year summing up last year's sales performance and pointing out the problems in the operation of Nashi car in 2023, it still did not cover the rumors in the market. Fortunately, every time these unfavorable rumors appeared, Zhang Yong, CEO of Naha Automobile, responded in a timely manner. In response to the postponement of the year-end bonus, Zhang Yong said: last year's employee bonus is related to performance review, and the annual performance distribution coefficient and amount of employees will be completed in March in the final review and confirmation. This information is also internally communicated to employees. In addition, it also shows that since the beginning of 16 years, employees' wages / bonuses / social security have never been cashed one day later. It was so difficult last year that I didn't think about a pay cut / layoff. With regard to the provident fund, it said that the provident fund in January was not issued because the provident fund was withheld by the government provident fund center on its own initiative, and the collection time for the Spring Festival was also postponed. This payment will be uniformly collected and deducted by the government provident fund center on February 26, and some cities have already received individual accounts before February 23.

According to the official plan, this year's sales target is 200000 vehicles for the domestic market. With reference to the cumulative sales of 53770 cars in the first half of the year, it is difficult to achieve the annual target of 200000 vehicles.

Returning to the issue of the Ministry of Automobile Law this time, it is not difficult to see that the official attaches great importance to online public opinion. In the Internet era, the influence of network public opinion on the brand of car companies can not be ignored. Through the official document issued by the Ministry of Justice, the truth of the matter has become transparent and is conducive to the maintenance of its own brand image.

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